# Dirty Domino Effect Ads The Skay Cleaning Wipes Roll Campaign Promotes Easy Clean-Ups By Meghan Young | Published 2012-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skay-cleaning-wipes-roll References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/10/skay-cowboy-pinata/) & [fwkargentina](http://www.fwkargentina.com) Accidents can be like a domino effect, which the Skay Cleaning Wipes Roll ad campaign illustrates. From playing [Cowboys](https://www.trendhunter.com/trends/a-future-begins) and Indians to trying to hit a pinata with a bat, anything can happen between one and the other. In the latter case, the bat swinger can potentially hit some or all of the party food before actually making contact with the pinata. The Skay Cleaning Wipes Roll ad campaign was conceived and executed by FWK, an ad agency based in Argentina. In the event that all of those accidents occur, the campaign shows that people will want to have this particular product on hand for immediate and [easy clean-up](https://www.trendhunter.com/trends/cravers-cleanup-kits). Art directed by Chany D’Amelio with creative direction by Christian Oneto Gaona, the Skay Cleaning Wipes Roll ad campaign was illustrated by Santiago Quintero. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 51% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Domino Effect Ads:** Disruptive innovation opportunity: Creating ad campaigns that illustrate the chain reaction of accidents and promote the use of specific cleaning products. - **Easy Clean-ups:** Disruptive innovation opportunity: Developing new cleaning products or wipes that are convenient and effective for quick clean-ups. - **Immediate Clean-up Solutions:** Disruptive innovation opportunity: Designing innovative cleaning tools or technologies that provide immediate and efficient solutions for dealing with accidents. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Incorporating creativity and storytelling techniques to create impactful ad campaigns that highlight the importance of proper clean-up methods. - **Cleaning Products:** Disruptive innovation opportunity: Introducing new types of cleaning wipes or products with enhanced features and ease of use for tackling accidents. - **Home Cleaning Services:** Disruptive innovation opportunity: Offering specialized services or packages that focus on prompt and efficient clean-ups for households and events. ## Related on Trend Hunter - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md)