# Ice Skating Testicle Check Your Balls Campaign By Bianca | Published 2008-01-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/skating-testicle-prostate-cancer References: [adweek.blogs](http://adweek.blogs.com/adfreak/2007/12/ice-skating-tes.html) You've got to have balls to come up with an ad like this. In the comic advert, an [ice skating man](https://www.trendhunter.com/trends/beard-in-a-box) dressed up in a testicle suit is continually checked by a hockey player, getting slammed against the rink's boards and smashed around the rink. It's meant to promote [testicular cancer awareness](https://www.trendhunter.com/trends/burn-ball). The "Check Your Balls" campaign was created by Struck in Salt Lake City, Utah. **Implications** - With society so saturated with advertisements, consumers have gradually become desensitized to traditional designs and images. These consumers aren't reading into brand messages, and require more [shocking types of advertising](https://www.trendhunter.com/trends/kiehls-response) to affect them. Campaigns that utilize publicity stunts have the advantage of being memorable and interactive. Companies should consider this alternative to traditional advertising as a means of appealing to their target markets. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 32% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Shock Advertising:** Opportunity for companies to utilize shocking and provocative advertisements to grab consumers' attention and make a lasting impression. - **Memorable Campaigns:** Opportunity for brands to create campaigns that are unforgettable and leave a lasting impact on consumers. - **Interactive Marketing:** Opportunity for companies to engage their target audience through interactive marketing strategies that encourage participation and increase brand awareness. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to develop innovative and impactful campaigns that break through consumer desensitization and create a buzz. - **Healthcare:** Opportunity for healthcare organizations to leverage shocking and memorable campaigns to raise awareness about important health issues, such as testicular cancer. - **Marketing:** Opportunity for marketers to explore new ways of engaging consumers, such as through interactive marketing initiatives, to effectively promote products and services. ## Related on Trend Hunter - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Testicular Cancer Awareness Campaigns](https://www.trendhunter.com/trends/kp-nuts-campaign.md) - [Male Health-Awareness NFTs](https://www.trendhunter.com/trends/nonfungibletesticles.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md)