# Video-Accompanied Shoe Releases adidas Launches a Skateboarding Video to Market Its 3ST.003 Model By Kalin Ned | Published 2018-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skateboarding-videos References: [adidas](https://www.adidas.com/us/3st.003-shoes/B27820.html) & [youtube](https://www.youtube.com/watch?v=3KmRx1AznSs&feature=youtu.be) adidas' imprint launches a skateboarding video that markets the label's latest release — the 3ST.003. Titled 'Innovation Without Limitation,' the minute-long film follows team rider Miles Silvas and adidas Senior Footwear Designer Scott Johnson through Sacramento, California. The silhouette of the 3ST.003 was developed through an open source collaboration that took into consideration athlete perspectives of how the shoe should perform. The result is an ultra-durable sneaker that offers superior stability and extended support. The skateboarding video boasts a mix of reality and graphics. This approach to marketing adidas' latest footwear model proves to be an engaging opportunity, where the label does not only captivate and entertain its audience but it also strengthens the community. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Video-accompanied Product Releases:** Using video marketing to showcase product releases creates engaging opportunities for brands to captivate and entertain their audience. - **Open Source Collaborations:** Incorporating athlete perspectives into product development through open source collaborations can result in new and innovative designs. - **Mix of Reality and Graphics in Marketing:** Combining reality and graphics in marketing campaigns creates a unique and interesting approach for brands to promote their products. ### Who This Affects Most - **Athletic Footwear:** Athletic footwear companies can benefit from open source collaborations to develop innovative and high-performing products for their customers. - **Skateboarding:** Using video marketing and a mix of reality and graphics in promoting new product releases can engage and strengthen the skateboarding community. - **Marketing and Advertising:** Incorporating innovative and unique marketing strategies such as video and open source collaborations can separate companies from their competitors in the marketing and advertising industry. ## Related on Trend Hunter - [Digital-World-Based Shoe Collections](https://www.trendhunter.com/trends/stepn-go-x-adidas-ultraboost.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Futuristic Slip-On Shoes](https://www.trendhunter.com/trends/adidas-unveils-climacool.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Reimagined Sneaker Collabs](https://www.trendhunter.com/trends/la-adidas-superstar-ii.md)