# Purple-Accented Skateboarding Lines The New adidas Skateboarding Collab is with Hardies Hardware By Kalin Ned | Published 2019-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skateboarding-line References: [adidas](http://www.adidas.com/us/skateboarding) [adidas](https://www.trendhunter.com/trends/gazelle-shoes) announces a new collaborative skateboarding line and this time the label is partnering up with Hardies Hardware which is an apparel and accessory brand kickstarted by Tyshawn Jones — an [adidas pro team rider](https://www.trendhunter.com/trends/skate-authentic-high), and his friends. The adidas Skateboarding x Hardies Hardware capsule is limited edition and it boasts a new iteration of the Sabalo silhouette. The model features a vulcanized GeoGlex outsole, a premium leather upper and a form-fitting construction. The next footwear model made available through this collaborative skateboarding line is the Matchcourt High RX2. Both designs have been playfully accented by a purple colorway and are ensured to be quite durable when met with strenuous activities. The skateboarding line also spotlights a few clothing offerings including a pull-over jacket, a jersey, and convertible pants. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 71% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Skateboarding Lines:** Disruptive innovation opportunity: Brands can explore partnerships with skateboarding labels to create exclusive collaborative collections. - **Limited Edition Capsules:** Disruptive innovation opportunity: Companies can create limited edition product capsules to generate excitement and exclusivity among consumers. - **Playful Color Accents:** Disruptive innovation opportunity: Adding bold and playful color accents to products can attract younger and trend-conscious consumers. ### Where This Applies - **Skateboarding Apparel and Accessories:** Disruptive innovation opportunity: Companies can develop innovative and durable skateboarding apparel and accessories to cater to the growing demand in this market. - **Footwear:** Disruptive innovation opportunity: Footwear brands can explore new materials and technologies to create skateboarding shoes that offer enhanced performance and durability. - **Fashion and Streetwear:** Disruptive innovation opportunity: Fashion and streetwear brands can incorporate skateboarding elements and collaborations into their collections to connect with the skateboarding subculture and attract new customers. ## Related on Trend Hunter - [Collaborative Asymmetric Sneakers](https://www.trendhunter.com/trends/gazelle-shoes.md) - [Minimal Sleek Skate Sneakers](https://www.trendhunter.com/trends/gazelle-sneaker.md) - [Collaborative Chunky Skate Sneakers](https://www.trendhunter.com/trends/always-do-what-you-should-do-1.md) - [Rider-Collaborated Sneaker Series](https://www.trendhunter.com/trends/skate-authentic-high.md) - [Bright Collaborative Skate Sneakers](https://www.trendhunter.com/trends/skate-rowley.md) - [Collaborative Textural Skate Shoes](https://www.trendhunter.com/trends/one-star-pro-2.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md)