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# Definatly Vibrant Skater Fashion
Odd Future Presents the 'Golf Wang' Fall/Winter 2013 Line

By Thomas Wade-West | Published 2013-09-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skateboarding-hip-hop-stoners
References: [highsnobiety](http://www.highsnobiety.com/2013/09/04/odd-future-fall-2013-golfwang-collection-lookbook/) & [golfwang](http://golfwang.com/)

Odd Future Wolf Gang Kill Them All (or OFWGKTA) is a popular hip hop collective comprised of musicians and designers. Its clothing label 'Golf Wang' ('Wolf Gang') has seen much success in past releases (skate decks, t-shirts, hoodies). The team has debuted its Fall/Winter 2013 collection comprised of button-ups, beanies and hoodies.

Where much of [new streetwear for Fall/Winter 2013](https://www.trendhunter.com/trends/supreme-x-wutang-clan) is comprised of slim-fit camo and floral designs, Golf Wang has released its designs in a series of wildly fluorescent colors (pinks, aquas, oranges), in loose, relaxed fits. The designs are directly inspired by the interests of the artists themselves: skateboarding, marijuana and hip-hop.

The new Golf Wang collection is sure to receive nods by insider Wolf Gang, skateboarding and new-age hip hop fans.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 55% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Vibrant Skater Fashion:** Disruptive innovation opportunity: Create a line of streetwear that combines bold, fluorescent colors with loose, relaxed fits.
- **Artist-inspired Designs:** Disruptive innovation opportunity: Collaborate with musicians and artists to create clothing collections that reflect their unique interests and inspirations.
- **Out-of-the-box Streetwear:** Disruptive innovation opportunity: Develop a line of streetwear that breaks away from traditional camo and floral designs and offers unique, eye-catching patterns and colors.

### Who This Affects Most

- **Streetwear:** Disruptive innovation opportunity: Introduce a new line of streetwear that appeals to the niche market of vibrant skater fashion enthusiasts.
- **Music Merchandising:** Disruptive innovation opportunity: Partner with musicians and bands to create fashion collections that cater to their fan base and promote their brand.
- **Skateboarding:** Disruptive innovation opportunity: Develop skateboarding apparel that combines style and functionality, catering to the needs of skaters who seek unique and colorful designs.

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