# Photographic Skateboarder Activations adidas Celebrated Skateboarding by Hosting a Photo Showcase By Erica Francis | Published 2016-08-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/skateboarder-activations References: [jenkemmag](http://www.jenkemmag.com/home/2016/08/02/adidas-threw-a-photo-show-in-nyc/) & [google](https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjq37jcz7TOAhXI8x4KHbTLCZ8QFgg5MAA&url=http://www.adidas.com/us/skateboarding&usg=AFQjCNFF2NoL6i1uaZVWBJLnIxsS0GSZdw&sig2=u4qbJSnDihirpkYLsJuKhg) [adidas](https://www.trendhunter.com/trends/style-your-toe) took to Lower East Side NYC for one of its [skateboarder activations](https://www.trendhunter.com/trends/25-hour-skatepark). Recently the sportswear company held a photo showcase to shed some light on skateboarding culture through photography and the arts. The space adidas used will be used for more events in the months to come according to 'Jenkem Magazine.' This particular adidas photo showcase brought together members from the city's skateboarding community to celebrate and admire the work of their peers. The event-based skateboarder activation helps to keep adidas at the forefront of consumer's minds. Integrating into New York City skateboarding culture and the arts is an ideal way to reach Millennials in this specific niche group. adidas is a company who understands its brand's markets and uses creative ways to connect with consumers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Skateboarding Culture Showcase:** Companies can explore hosting events that celebrate and share the unique aspects of niche cultures to attract specific consumer segments. - **Artistic Activations:** Incorporating art as a key aspect of brand activations provides a unique and creative way to engage consumers. - **Event-based Marketing:** Creating meaningful experiences through events can help companies connect with consumers in a more authentic way than traditional marketing methods. ### Who This Affects Most - **Sportswear:** Sportswear companies can tap into niche communities like skateboarding to create unique marketing campaigns that resonate with specific consumer segments. - **Event Planning:** Event planning companies can help brands create meaningful and impactful experiences that connect with consumers in a more authentic way, resulting in increased customer engagement. - **Photography:** Photographers and visual artists can explore collaborations with brands to showcase their work and build their portfolio while contributing to unique brand activations. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Skate Culture Initiatives](https://www.trendhunter.com/trends/the-bunt-jam.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Dynamic Skateable Architecture Stores](https://www.trendhunter.com/trends/vans-west-end.md)