# Unity-Inspired Skateboarding Campaigns Adidas Skateboarding Shares 'Skate Copa' with a Skate Video By Kalin Ned | Published 2018-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skate-video References: [adidas](http://www.adidas.com/us/skateboarding) A skate video campaign is accompanying the drop of the adidas Skateboarding x Brooklyn Creator Farm Skate Copa collection. The capsule itself is an eight-piece selection of athlete-inspired and art-infused authentic jerseys that embody the spirits of skateboarding and soccer. The skate video campaign does a good job of combining the two activities visually and dynamically. The short features Mark Gonzales, Blondey McCoy, Na-Kel Smith, Tyshawn Jones, Miles Silvas, Daewon Song, and Rodrigo Teixeira — each wearing their co-designed jersey. The skate video fuses skateboarding culture and soccer fandom by showing the professional athletes multi-tasking with their deck and a ball. In addition, the skate video campaign is complemented by Mark Gonzales' playful and surrealist doodle-style imagery that occasionally pops up within the frame of the short. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Integration of Sports:** The skate video campaign showcases the integration of skateboarding and soccer, presenting potential opportunities to create products or experiences that merge different sports. - **Athlete-inspired Fashion:** The adidas Skateboarding x Brooklyn Creator Farm Skate Copa collection featuring athlete-inspired jerseys highlights the trend of fashion collaborations that draw inspiration from professional athletes, offering possibilities for similar partnerships in other sports. - **Art-infused Apparel:** The inclusion of art-infused authentic jerseys in the capsule collection suggests a rising trend of incorporating artistic elements into apparel, opening up avenues for collaborations and designs that merge art and fashion in other industries. ### Industries Being Reshaped - **Sports Apparel:** The collaboration between adidas Skateboarding and Brooklyn Creator Farm demonstrates the potential for disruptive innovation in the sports apparel industry, exploring new design concepts and partnerships. - **Sports Marketing:** The skate video campaign presents opportunities for disruptive innovation in the sports marketing industry, showcasing creative ways to promote products and engage audiences through cross-sport collaborations. - **Art and Fashion:** The inclusion of art-infused elements in the skateboarding jersey collection suggests potential opportunities for disruptive innovation in the art and fashion industry, encouraging collaborations and unique design concepts that merge art and apparel. ## Related on Trend Hunter - [Skateboarding-Inspired Ads](https://www.trendhunter.com/trends/always-pushing.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Global Storytelling Initatives](https://www.trendhunter.com/trends/always-pushing-campaign.md)