# 70s-Inspired Skate Shoe Silhouettes The PUMA x Mike Cherman Collab References Lords of Dogtown By Kalin Ned | Published 2018-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skate-shoe-silhouette References: [highsnobiety](https://www.highsnobiety.com/p/puma-mike-cherman-california-collection-release-date-price/#slide-10) & [go.hsnob.co](https://go.hsnob.co/?u=http%3A%2F%2FPUMA.com) Global sports brand [PUMA](https://www.trendhunter.com/trends/coperni) and founder of Chinatown Market, Mike Cherman, embark on an epic collaboration that makes a slick skate shoe silhouette available to consumers. The project derives inspiration from the [70s era](https://www.trendhunter.com/trends/camino-and-the-coupe) and, more specifically, the iconic 'Lords of Dogtown' which is the ultimate tribute to the skate culture in Southern California. Dubbed the Cali-0, the skate shoe silhouette boasts a textured, swimming pool-referencing upper with soft rippled blue. This is a direct nod to the former years of skateboarding when Californian sports enthusiasts and professionals would use empty pool bowls to skate in. In addition, the footbed boasts a playful checkered print. Along with the stylish and performance-driven skate shoe silhouette, PUMA and Mike Cherman launch a range of apparel which includes a checkboard hoodie and tee, as well as a pool-printed top and pant. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **70s-inspired Skate Shoe Silhouettes:** This trend presents an opportunity for footwear brands to tap into nostalgia and create modern versions of classic skate shoes. - **Collaborations with Influencers:** Brands can leverage partnerships with influential figures in the fashion and skateboarding industry to create unique and highly desirable products. - **Retro Skateboarding Culture:** The resurgence of interest in 70s skateboarding culture offers opportunities for brands to capitalize on the nostalgia and create products that capture the essence of that era. ### Where This Applies - **Footwear:** Footwear companies can develop new lines of 70s-inspired skate shoes to cater to the growing demand for retro-style footwear. - **Fashion:** Fashion brands can collaborate with skateboarding influencers to create limited-edition apparel collections that appeal to both skateboarders and fashion enthusiasts. - **Sports and Skateboarding:** Companies in the sports and skateboarding industry can capitalize on the trend by sponsoring events, athletes, and creating partnerships with skateboarding brands. ## Related on Trend Hunter - [Venice Beach-Inspired Footwear Designs](https://www.trendhunter.com/trends/venice-beachinspired-f.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Nostalgic Sporty Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-puma.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Collaborative Sleek Tonal Sneakers](https://www.trendhunter.com/trends/puma-speedcat.md) - [Athletic Boundary-Blurring Collabs](https://www.trendhunter.com/trends/the-reigning-champ-x-puma-golf.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md)