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# Raw Roller Editorials
The Skate GQ Style China Fashion Story is Eclectically Elegant

By Jana Pijak | Published 2012-11-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/skate-gq-style-china
References: [fuckingyoung.es](http://fuckingyoung.es/skate/)

Cody Marquette stars in the 'Skate' GQ Style China editorial. The model is lensed by photographer duo Manuele Geromini and Laura Villa Baroncelli, who capture him in the midst of a carnival setting.

The model is outfitted by wardrobe stylist Jojo Qian, who dresses him in boyish ensembles and quirky accessory pieces from top designer names. Cody rollerskates down the street and is captured in raw and grainy portraits that exude a nostalgic air.

Gracing the Asian publication's Fall/Winter 2012 issue, the Skate GQ Style China fashion story is edgy and effortlessly elegant. Model Cody channels a bad boy who glides the streets of a carnival while sporting retro roller skates. Pairing tailored coats with eye-catching patterns and street-saavy sportswear looks, this photo shoot marries modern swag with classically cool elements.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 69% | Activity: 21% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Retro Roller Skates:** Opportunity to create innovative designs for roller skates that combine nostalgia with modern functionality.
- **Street-savvy Sportswear:** Potential for new fashion lines that blend streetwear aesthetics with sportswear functionality.
- **Grainy Portraits:** Demand for photography techniques that create a nostalgic and raw aesthetic in fashion editorials.

### Sectors Adopting This

- **Fashion Design:** Opportunity for designers to create unique roller skate designs and street-savvy sportswear collections.
- **Photography:** Demand for photographers who can capture grainy portraits to create a nostalgic and raw aesthetic in fashion editorials.
- **Publishing:** Opportunity for magazines and publications to feature fashion stories that blend retro elements with modern swagger.

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