# Magical Media Players The Skal Device Controls Digital Media via RFID Reader By Meghan Young | Published 2010-05-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/skal-device References: [dvice](http://dvice.com/archives/2010/05/kill-your-remot.php) & [skaal.no](http://www.skaal.no/) As technology becomes more advanced, scientists and technicians seem more like sorcerers conjuring up [magical spells](https://www.trendhunter.com/trends/holobrite-pixie-lantern) instead of displaying technological brilliance--I mean, just check out the Skal device. Although it can be broken down simply, it still seems like magic to me. Equipped with a RFID reader, the Skal device is a [universal media player](https://www.trendhunter.com/trends/rockbot-smart-amp) that scans objects and finds it on a television channel. For instance, if you scanned a R2-D2 toy, it will bring him up on [YouTube](https://www.trendhunter.com/trends/rollable-display-concept), TV or any other media outlet that the Skal device is hooked up to. It blows your mind, doesn't it? ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 23% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Smart Object Recognition:** Developing technology that uses RFID readers to scan objects and retrieve relevant media content is a disruptive innovation opportunity. - **Universal Media Players:** Creating media players with the ability to connect to various media outlets and display content based on scanned objects is a disruptive innovation opportunity. - **Technological Enchantment:** Exploring the use of advanced technology that appears magical or enchanting to users is a disruptive innovation opportunity. ### Sectors Adopting This - **Consumer Electronics:** Incorporating smart object recognition technology into consumer electronics devices, such as media players, presents disruptive innovation opportunities. - **Entertainment:** Integrating universal media players into the entertainment industry, such as TVs and online platforms, offers disruptive innovation opportunities. - **Augmented Reality:** Leveraging technological enchantment in the field of augmented reality can lead to disruptive innovation opportunities for immersive experiences. ## Related on Trend Hunter - [Multifunctional Compact Music Players](https://www.trendhunter.com/trends/playdisc.md) - [Gesture-Controlled Apps](https://www.trendhunter.com/trends/spatial-touch.md) - [Modular Physical Media Players](https://www.trendhunter.com/trends/winamp-media-player-device.md) - [Futuristic Old-Fashioned Phonographs](https://www.trendhunter.com/trends/re-retro-player.md) - [Metaverse-Connected Streaming Devices](https://www.trendhunter.com/trends/metaverse-streaming-device.md) - [Sleek Holographic Communication Devices](https://www.trendhunter.com/trends/holographic-communication-device.md) - [Transparent Cyberpunk MP3 Players](https://www.trendhunter.com/trends/the-device.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Transparent Audio CD Players](https://www.trendhunter.com/trends/clearframe-cd.md)