# Earthy Tonal Mid-Rise Sneakers Vans and JJJJound's Sk8-Mid Sneakers Launch Globally By Amy Duong | Published 2021-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sk8mid References: [hypebeast](https://hypebeast.com/2021/8/jjjjounds-vans-sk8-mid-style-37-global-release-details) JJJJound and Vans recently joined forces to work on a set of the Sk8-Mid sneaker model with a spotlight on earthy tones. The duo deliver three colorways of the Style 37 silhouette, also known as the Sk8-Mid since it launched in the 90s. The first colorway is a green option, followed by a black colorway, and a brown colorway. The tonal looks are neutral and boast an utilitarian theme with a monochromatic look. The brand also details the shoe with suede materials across the upper. It sits on top of a white rubber waffle sole unit at the foundation. All three of the shoes will officially launch beginning August 14th at select retail locations such as Goodhood. Image Credit: Goodhood ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Earthy Tonal Sneakers:** Brands are exploring monochromatic, utilitarian-themed sneakers with suede detail and earthy tonal hues. - **Collaborative Sneaker Design:** Collaborations between fashion brands and established designer names increase in popularity and drive buzz for new products. - **Retro Sneaker Revival:** Nostalgia and 90s style continue to influence modern sneaker design trends, sparking new opportunities for retro-inspired releases. ### Who This Affects Most - **Footwear Industry:** Opportunity for brands to capitalize on consumer interest in earthy-toned sneakers with retro design inspiration and significant collaborative releases. - **Fashion Industry:** Collaborations between established designers and fashion brands influence consumer purchasing decisions, potentially leading to growth or increased recognition for both brands. - **Retail Industry:** The launch of exclusive products at select retailers provides opportunities for stockists to drive foot traffic and brand engagement, creating potential for increased sales and expanded revenue streams. ## Related on Trend Hunter - [Collaborative Reworked Skate Sneakers](https://www.trendhunter.com/trends/half-cab-sneaker.md) - [Earthy Tonal Statement Sneakers](https://www.trendhunter.com/trends/earth-colorway.md) - [Mushroom-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/993-sneaker-model.md) - [Collaborative Light Tonal Sneakers](https://www.trendhunter.com/trends/gelkayano-14-sneaker.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Weatherized Collaborative Muted Sneakers](https://www.trendhunter.com/trends/2002r-sneaker-4.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Collaborative Neutral Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993.md) - [Stealthy Durable Collaborative Sneaker](https://www.trendhunter.com/trends/goretex-2002r.md)