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# Recycled Skateboard Shades
Holloway SK8 Sunglasses are Decked-out Frames

By Andrew Robertson | Published 2012-03-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sk8-sunglasses
References: [coolmaterial](http://coolmaterial.com/style/holloway-julias-sk8-sunglasses/) & [hollowayeyewear.au](http://www.hollowayeyewear.com.au/collections/limited-edition)

Drawing inspiration but from the likes of David Suzuki and David Attenborough, the [eco-conscious designers](https://www.trendhunter.com/trends/material-matters-collection) at Holloway support an environmentally friendly approach towards creating their sharp SK8 sunglasses. Constructed out of [recycled skateboards](https://www.trendhunter.com/trends/shore), these [fashion-savvy frames](https://www.trendhunter.com/trends/zenni-optical-introduced) are vibrant and evocative.

It's comforting to see independent designers taking an active role towards sustainable fashion and with such quotes as "we won't have a society if we destroy the environment" by Margaret Mead decorating their website, it's clear how dedicated Holloway is towards supporting community and awareness towards our natural surroundings.

Where one story ends, another begins. These sunglasses already come with a history of their own stemming from their previous lives as skateboards. With amazing models like the 'Vampire Baroness' and 'Back to School,' these decked-out SK8 sunglasses by Holloway are sure to cause a scene.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 96% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-fashion:** Holloway SK8 Sunglasses demonstrate the trend towards eco-conscious fashion by using recycled skateboards as the material for their frames.
- **Sustainable Accessories:** The use of recycled skateboards in the creation of Holloway SK8 Sunglasses shows a trend towards sustainability in the accessories industry.
- **Upcycling:** Upcycling recycled skateboards to create Holloway SK8 Sunglasses is an emerging trend in the fashion and accessories industries.

### Where This Applies

- **Fashion:** The trend towards eco-friendly fashion is an opportunity for fashion companies to explore the use of sustainable materials like recycled skateboards.
- **Accessories:** Holloway SK8 Sunglasses demonstrate how the use of sustainable materials like recycled skateboards can be incorporated into the accessories industry.
- **Sustainability:** The trend towards sustainability in various industries presents an opportunity for companies that incorporate recycled skateboards to contribute towards sustainable development.

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