# Celebrity Shoe Brand Stores The Brand 'SJP' Has Opened Its First Standalone Store in Washington By Mishal Omar | Published 2017-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sjp References: [fashionista](http://fashionista.com/2016/11/sjp-store-washington-dc) & [vanityfair](http://www.vanityfair.com/style/2016/11/sarah-jessica-parker-washington-dc-store) SJP is a shoe brand that features collections designed by celebrity Sarah Jessica Parker, and it now has a brick and mortar space in Washington, DC. The SJP brand is named after the actress herself and was previously only sold at retailers such as [Bloomingdale's](https://www.trendhunter.com/trends/the-barbie-movie), Net-a-Porter and [Nordstrom](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule). Now, the brand will have its very own standalone store that is located in "Washington, DC's new casino and luxury retail center, MGM National Harbor". Sarah Jessica Parker was involved in the design process of the boutique and offers SJP shoes, accessories and little black dresses. This [celebrity-endorsed brick and mortar store](https://www.trendhunter.com/trends/martha-stewart-is-launching) provides customers who have expensive tastes with a shopping experience that is based on their style needs. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-branded Retail:** The trend of celebrity-branded standalone stores offers a unique shopping experience for fans and creates new revenue streams for celebrities. - **Direct-to-consumer Footwear:** The rise of shoe brands opening their own stores bypasses traditional retailers to establish a direct connection with customers, allowing for greater control over branding and pricing. - **Celebrity-influenced Fashion:** The integration of celebrity design input in clothing and accessories offerings provides a curated selection that caters to the tastes and style preferences of fans. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can explore partnerships with celebrities to create standalone stores that offer exclusive collections, attracting a niche customer base. - **Footwear Manufacturing:** Footwear manufacturers can consider expanding into direct-to-consumer retail by opening standalone stores to showcase their designs and gain more control over branding and distribution. - **Celebrity Licensing:** The celebrity licensing industry has the opportunity to collaborate with celebrities to launch their own branded stores, leveraging the fame and influence of stars to drive sales and brand recognition. ## Related on Trend Hunter - [Celebrity Lingerie Flagship Stores](https://www.trendhunter.com/trends/skims-10.md) - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Shoe Brand Pop-Up Shops](https://www.trendhunter.com/trends/autry-opens-an-ibiza-popup.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Timeless Footwear Pop-Up Boutiques](https://www.trendhunter.com/trends/sergio-rossi-popup.md) - [Department Store-Exclusive Shoes](https://www.trendhunter.com/trends/cappa-blade-starsway.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md)