# Sizzling Tonguevertising Hot Wings Ad Really Shows Its Heat By Vincent Salera | Published 2009-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sizzling-tongues-hot-wings-ad-really-shows-its-heat References: [coloribus](http://www.coloribus.com/paedia/prints/2009/03/17/292862/) This [ad campaign](https://www.trendhunter.com/trends/believe-campaign) for the Cactus restaurant bar located in Quebec, Canada is hot, literally. To help promote their [Hot Wings Mondays](https://www.trendhunter.com/trends/hot-wing-roo-lette), the face of a screaming man was placed on the [back of taxis](https://www.trendhunter.com/trends/student-tour-campaign) with the tongue positioned over the brake light giving the impression of “red hot”. The ads are simple, yet very original and creative. I love them! The campaign was created by Lg2, Quebec City, Canada with creative direction by Luc Du Sault. The copy was written by Vincent Bernard. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tongue-based Advertisements:** Companies can utilize unique body parts like tongues to create memorable and distinctive ad campaigns. - **Edible Marketing:** Food and beverage companies can incorporate innovative marketing campaigns that showcase the spiciness, flavor, or other unique qualities of their products. - **Heat-based Advertising:** Companies can use heat as a theme in advertising campaigns to convey the intensity or quality of a product or service. ### Who This Affects Most - **Food Industry:** Restaurants and food companies can create new marketing campaigns that showcase the unique characteristics of their menu items. - **Transportation Industry:** Companies in the transportation industry can partner with advertisers to offer unique and distinctive ad campaigns that generate buzz and increase brand recognition. - **Advertising and Marketing Industry:** Marketing agencies can create innovative campaigns that utilize unique themes and body parts to create memorable and distinctive advertisements for their clients. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Adventurous Restaurant Promotions](https://www.trendhunter.com/trends/wings-to-korea.md) - [Automobile Brand Hot Sauces](https://www.trendhunter.com/trends/cayenne-taste-drive.md) - [Chicken Wing Teasing Campaigns](https://www.trendhunter.com/trends/pizza-hut-wings-campaign.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md) - [Boneless Wing Ads](https://www.trendhunter.com/trends/boneless-wings.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md)