# Asian QSR Ads Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign By Grace Mahas | Published 2023-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sizzling-shrimp References: [youtube](https://www.youtube.com/watch?v=6iCsAlcaBz0)  [Panda Express](https://www.trendhunter.com/trends/panda-express-sizzling-shrimp), a fast-casual restaurant brand, is introducing its limited-time dish, Sizzling Shrimp, with a unique national campaign developed by The Many. The campaign features a rock-power ballad-driven TV spot and a social activation tied to the college basketball tournament in March. Capitalizing on the excitement of the tournament, Panda Express presents the "Sizzling Streaks" promotion. Whenever a team scores a 10-0 run during a game, fans following Panda Express's social media will be offered a free Sizzling Shrimp with their order. The Many collaborated with a sports statistician and set up a game-watch API alert to enhance the promotion. Basketball social influencers and [NCAA](https://www.trendhunter.com/trends/ncaa-athletes) athletes are also partnering with the brand to promote "Sizzling Streaks." Fabiola del Rio, VP of [Integrated Marketing Communications](https://www.trendhunter.com/trends/plantbased-orange-chicken-campaign) at Panda Express, highlights the synergy between the Sizzling Shrimp launch and the college basketball tournament. The TV spot showcases The Darkness's hit "I Believe In A Thing Called Love" while featuring a chef cooking the shrimp dish, creating a memorable campaign. The Sizzling Shrimp campaign, including TV spots and social, creative executions, runs from March 3 through April. The "Sizzling Streak" social activation will be live during tournament games from March 16 to April 3 across Panda Express's social media platforms. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 46% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **March Madness Tie-in Campaigns:** Fast-food brands can capitalize on national sporting events to drive sales with creative promotions, influencers, and social media integration. - **Social-media-driven Promotions:** QSRs can leverage social media platforms to offer customized promotions and rewards to customers in real-time, enhancing the customer experience. - **Limited-time Offers:** QSRs can create a sense of urgency and drive demand by introducing new and exclusive menu items for a limited time only. ### Who This Affects Most - **Fast Food Industry:** The fast-food industry can develop creative ad campaigns and promotions tied to national events, sports, or current trends to engage customers and increase sales. - **Sports Apparel and Merchandise Industry:** Sports apparel and merchandise companies can explore partnerships with fast-food brands to promote their products during major sporting events and casual dining experiences. - **Social Media Marketing Industry:** Social media marketing agencies can help fast-food brands to develop strategic plans incorporating promotional campaigns, influencer partnerships, and real-time rewards. ## Related on Trend Hunter - [Shrimp-Packed QSR Meals](https://www.trendhunter.com/trends/panda-express-sizzling-shrimp.md) - [Plant-Based Orange Chicken Campaigns](https://www.trendhunter.com/trends/plantbased-orange-chicken-campaign.md) - [Sichuan-Inspired Seafood Entrées](https://www.trendhunter.com/trends/panda-express-2.md) - [Chinese Cuisine Mashup Dishes](https://www.trendhunter.com/trends/crispy-sesame-shrimp-beef.md) - [Protein-Packed Asian Cuisine Bowls](https://www.trendhunter.com/trends/firecracker-steak-and-shrimp.md) - [Spicy Gen-Z-Forward Dishes](https://www.trendhunter.com/trends/panda-express-x-buldak.md) - [Basketball-Themed QSR Promotions](https://www.trendhunter.com/trends/arbys-3.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Shrimp Chips-Focused Campaigns](https://www.trendhunter.com/trends/calbee-america.md)