# Titillating Technicolor Shoots The Vogue Paris June 2011 Issue Features a Hot and Trippy Shoot By Sarah JA | Published 2011-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sizzling-editorial References: [fashiongonerogue](http://fashiongonerogue.com/isabeli-fontana-vogue-paris-junejuly-2011-mert-marcus/) & [vogue.fr](http://www.vogue.fr/) “Canicule” might be the French given name to the hottest period of the summer, but it’s Isabelli Fontana’s sensuality that will get your temperature to rise in this sizzling editorial shot by Mert & Marcus for the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Paris June 2011 issue. Fontana sizzles in this homage to a 1989 Steven Meisel photo shoot by Mert & Marcus. Shot in an urban setting, she dons the summer’s hottest [body-conscious fashions](https://www.trendhunter.com/trends/contemporary-femininity) by Versace, Emilio Pucci, Prada and Moschino. Brights, [tropical prints](https://www.trendhunter.com/trends/country-club) and ruffles are paired with tough-girl makeup and accessories, giving the shoot an urban flair that makes this Vogue Paris June 2011 issue a must have. In this West Side Story’s climaxing shot, Clement Chabernaud joins Fontana in a steamy performance. The two cool off near a busted fire hydrant, as if there were no better way to fight the summer’s dreaded “canicule” than with hot fashion and public displays of affection. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Brights and Tropical Prints:** Opportunity for disruptive innovation in fashion to create bold and vibrant clothing designs with tropical prints. - **Urban Flair:** Opportunity for disruptive innovation in urban fashion and accessories to create edgy and street-inspired designs. - **Body-conscious Fashion:** Opportunity for disruptive innovation in the fashion industry to develop innovative and comfortable body-conscious clothing. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunities exist in the fashion industry to explore new trends and designs inspired by brights, tropical prints, and body-conscious fashion. - **Apparel:** Opportunity for disruptive innovation in the apparel industry to create urban-inspired clothing and accessories that cater to the urban flair trend. - **Beauty:** There is a potential for disruptive innovation in the beauty industry to develop makeup and beauty products that complement and enhance the tough-girl makeup trend showcased in the shoot. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Archive-Inspired Retro Luxe Fashion](https://www.trendhunter.com/trends/tattoo-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)