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# Riddler High Tops
The 'Size?' Nike Blazer Celebrates the Retailer's 10th Anniversary

By Michael Hines | Published 2010-08-27 | Updated 2010-08-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/size-nike-blazer
References: [streetlevel](http://www.streetlevel.com/2010/08/25/size-x-nike-blazer-10th-anniversary/) & [size](http://size.co.uk/webapp/wcs/stores/servlet/CatalogSearchResultView?storeId=10701&langId=-1&mfpartNumber=&catalogId=11551&freeText=Nike)

Nothing says mysterious and cool like the new Size? [Nike](https://www.trendhunter.com/trends/chevy-edition) Blazer. This shoe was created to celebrate the 10th anniversary of British retailer Size, and comes in two colorways.

The [black version](https://www.trendhunter.com/trends/black-cat-colorway) of the Size? Nike Blazer is made of suede, while the white is made of leather. These shoes feature the iconic Size? question mark on the back of the heel, making them easily identifiable to sneakerheads and mysterious to muggles. Check out the links to your left to learn more or purchase these questionable kicks.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 54% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **High-top Sneaker Revival:** Opportunity for brands to revive the popularity of high-top sneakers.
- **Celebratory Collaborations:** Collaborating with retailers to create special edition products to celebrate anniversaries or milestones.
- **Mysterious Branding:** Using unique and iconic branding elements to create intrigue and appeal to a specific audience.

### Who This Affects Most

- **Fashion Retail:** Fashion retailers can collaborate with brands to create special edition products for anniversary celebrations.
- **Footwear:** Opportunity for footwear brands to capitalize on the revival of high-top sneakers.
- **Marketing and Branding:** Branding agencies can help brands create unique and mysterious branding strategies to engage consumers.

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