# Size-Inclusive Towels TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options By Laura McQuarrie | Published 2023-07-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/size-inclusive-towel References: [kickstarter](https://www.kickstarter.com/projects/towel/towel-size-inclusive-towels?ref=discovery&term=towel)  While bath sheets offer more coverage than the standard bath towel, [TOWEL](https://www.trendhunter.com/trends/packtowl) is addressing the need for even more inclusive options to accommodate individuals of various body types and provide greater comfort and functionality. While the average American woman is size 16/18, the average bath towel best suits a size 6/8. "To think that towels, which most of us use daily don’t fit 75% of the American population is ridiculous," said Mary, the founder of TOWEL, I decided I was going to change this." With its campaign on [Kickstarter](https://www.trendhunter.com/trends/k-25), TOWEL has already surpassed its initial crowdfunding goal, generating over $72,000 from nearly 700 supporters who share this sentiment. The debut TOWEL collection will be made from plush terry, which is soft and supportive for sensitive skin thanks to a special weaving technique chosen by the brand. Currently, TOWEL textiles are [OEKO-TEX](https://www.trendhunter.com/trends/rebecca-udall) standard 100 and TOWEL is working towards a full OEKO-TEX MADE IN GREEN certification. Additionally, TOWEL is committed to reducing post-consumer and textile waste, and it's on a mission to create a recycling program. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 34% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Size-inclusive Towels:** Disruptive Innovation Opportunity: Develop size-inclusive towels that cater to a wider range of body types and offer greater comfort and functionality. - **Plush Terry Textiles:** Disruptive Innovation Opportunity: Explore the use of plush terry textiles that are soft, supportive, and suitable for sensitive skin in various industries beyond towels. - **Sustainable Textile Practices:** Disruptive Innovation Opportunity: Implement sustainable practices, such as reducing post-consumer waste and creating recycling programs, across textile industries to promote environmental consciousness. ### Sectors Adopting This - **Bath and Home Textile Industry:** Disruptive Innovation Opportunity: Revolutionize the bath and home textile industry by introducing size-inclusive towels and adopting sustainable practices. - **Fashion and Apparel Industry:** Disruptive Innovation Opportunity: Incorporate plush terry textiles into fashion and apparel products, catering to individuals with sensitive skin and providing enhanced comfort. - **Wellness and Hospitality Industry:** Disruptive Innovation Opportunity: Enhance the wellness and hospitality industry by offering size-inclusive towels made from plush terry textiles, delivering a luxurious and inclusive experience for guests. ## Related on Trend Hunter - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Refined Terry Bath Towels](https://www.trendhunter.com/trends/terry-bath-towel.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md)