# Lake-Inspired Footwear Silhouettes adidas Offers an Ozweego Iteration as a size? Exclusive By Kalin Ned | Published 2019-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/size-exclusive References: [highsnobiety](https://www.highsnobiety.com/p/adidas-ozweego-size-exclusive-release-date-price/) & [size](https://www.size.co.uk/) A new size? exclusive was released on July 19th, signaling that limited edition launches are still of high interest to sneakerheads. The latest offering is an iteration of [adidas](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori) Originals' iconic Ozweego silhouette. The model features a maroon mesh base for optimal breathability, "[earthy suede overlays](https://www.trendhunter.com/trends/ghost-sprint)," as well as details in a subtle aqua blue. The color palette has been strategically chosen as the size? exclusive sneakers draw inspirational cues from Lake Oswego, Oregon. More specifically, the maroon recalls "the bark from [Western Red Cedar](https://www.trendhunter.com/trends/westerninspired-footwear) trees," while the aqua coloring is understandably a hint to the water. Moreover, this Ozweego design sits atop a gum outsole that is adorned in earthy colors, strengthening the connection to nature. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 42% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Sneaker Releases:** Disruptive innovation opportunity: Create exclusive collaborations and limited edition releases to appeal to sneaker collectors and generate hype. - **Inspirational Design Cues:** Disruptive innovation opportunity: Incorporate unique and meaningful design elements that resonate with specific locations or themes to create a deeper connection with consumers. - **Nature-inspired Color Palettes:** Disruptive innovation opportunity: Explore unconventional color combinations inspired by nature to create distinct and eye-catching product designs. ### Where This Applies - **Footwear:** Disruptive innovation opportunity: Integrate innovative materials and design concepts into footwear to enhance comfort, performance, and style. - **Fashion Retail:** Disruptive innovation opportunity: Offer exclusive collaborations and limited edition products to attract fashion-conscious consumers and drive sales. - **Outdoor Gear:** Disruptive innovation opportunity: Develop outdoor products and apparel that draw inspiration from natural landscapes to appeal to adventure enthusiasts and promote sustainability. ## Related on Trend Hunter - [Vibrant Spring-Ready Technical Sneakers](https://www.trendhunter.com/trends/xt6-expanse-sneaker.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Hybrid Laced Sneaker Sandals](https://www.trendhunter.com/trends/beach-gazelle.md) - [Weatherized Lifestyle Sneakers](https://www.trendhunter.com/trends/goretex-gazelle.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Stacked Base Lifestyle Sneakers](https://www.trendhunter.com/trends/gazelle-bold-sneaker.md) - [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md) - [City-Inspired Footwear](https://www.trendhunter.com/trends/lathemed-superstar-ii.md)