# Hotel-Branded Pop-Ups SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection By Riley von Niessen | Published 2016-06-10 | Updated 2016-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sixty-hotels References: [highsnobiety](http://www.highsnobiety.com/2016/06/10/sixty-hotels-knowlita-online-pop-shop/) & [sixtyornowhere](https://sixtyornowhere.com/) SIXTY Hotels is a hospitality company who offers [luxury accommodation](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel) in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art and apparel firm based in New York, for an [online pop-up shop](https://www.trendhunter.com/trends/wynn-palace-macau-popup) that shows styles showcased within the confines of SIXTY Hotels. It's titled 'The L.E.S. Pool Club' and features a number of looks that are perfect for vacation attire, as well as everyday. Included in the collection are [bathing suits](https://www.trendhunter.com/trends/st-regis-x-vilbrequin), simplistic t-shirts and crew necks, shorts and accessories -- all with graphic lettering . Written on the pieces is "New York or Nowhere," "Swim Good," "LES NYC" and "Views From the SIXTY" -- with the latter referencing Drake's album 'Views form the 6.' ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pop-up Shops:** The collaboration between SIXTY Hotels and Knowlita demonstrates the trend of hotel-branded pop-up shops, providing an opportunity for other hotels to create exclusive online collections. - **Collaborative Branding:** The partnership between SIXTY Hotels and Knowlita highlights the trend of companies collaborating to create unique and stylish offerings, offering potential for disruptive innovation in the fashion and hospitality industries. - **Graphic Lettering:** The use of graphic lettering on the clothing in the online pop-up shop showcases the trend of incorporating bold and expressive typography in apparel, presenting an opportunity for innovative design and branding in the fashion industry. ### Where This Applies - **Hospitality:** The hotel-branded pop-up shops trend presents an opportunity for the hospitality industry to enhance guest experiences by offering exclusive merchandise and collaborations. - **Fashion:** The collaboration between SIXTY Hotels and Knowlita in the form of an online pop-up shop highlights the potential for disruptive innovation in the fashion industry through brand partnerships and limited edition collections. - **Art and Apparel:** Knowlita, an art and apparel firm, demonstrates the innovative potential within the art and apparel industry by collaborating with SIXTY Hotels to create an exclusive online collection. ## Related on Trend Hunter - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md) - [Resort Fashion Collaborations](https://www.trendhunter.com/trends/orlebar-brown-x-vea-newport-beach.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Collaborative Hotel Canvas Totes](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Luxury Hotel-Inspired Varsity Collections](https://www.trendhunter.com/trends/the-carlyle-hotel.md) - [Collaborative Lounge Sets](https://www.trendhunter.com/trends/cozy-earth-loews-hotels-lounge-set.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md)