# Disturbing Youth Culture Films The 'Sixteen Saltines' Jack White Music Video is Destructive By Sophia Pelka | Published 2012-04-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sixteen-saltines-jack-white References: [english.mashkulture.net](http://english.mashkulture.net/2012/04/06/daily-video-jack-white-sixteen-saltines/) The 'Sixteen Saltines' [Jack White music video](https://www.trendhunter.com/trends/knife-drop-pedal) is a violently chaotic mashup of unruly youth and [90s throwback technique](https://www.trendhunter.com/trends/fruithead). Jack White's long anticipated solo debut 'Blunderbuss' is set to be released April 24th. The music video merely fuels the tension of waiting for the certainly promising record. The video is directed by AG Rojas, who has done work for the likes of Spiritualized and Earl Sweatshirt. White is held hostage by a uncontrollable group of kids. Varying in age, the crew each has his/her brand of poison. Kids are getting ripped, smoking out of gas masks, setting cars on fire and tattooing their faces. This world allows [firework propelled skateboards](https://www.trendhunter.com/trends/zero-skateboards) indoors. Though apocalypse-like and evidently dangerous, the artistic direction of the film makes viewers want to be a part of the youthful recklessness. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Youth Rebellion:** Opportunity for disruptive innovation in creating products and experiences that tap into the rebellious and chaotic nature of youth culture. - **90s Nostalgia:** Opportunity for disruptive innovation in developing products and marketing campaigns that capitalize on the nostalgia for 90s throwback techniques and aesthetics. - **Artistic Recklessness:** Opportunity for disruptive innovation in blending art, danger, and chaos to create immersive and captivating experiences for audiences. ### Sectors Adopting This - **Music:** Opportunity for disruptive innovation within the music industry in creating visually stunning and provocative music videos that capture the essence of youth rebellion and artistic recklessness. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating elements of 90s nostalgia and rebellious youth culture into clothing designs and marketing strategies. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry by producing films and television shows that explore the dark and chaotic side of youth culture, tapping into the fascination with artistic recklessness. ## Related on Trend Hunter - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Prankster Film Trading Cards](https://www.trendhunter.com/trends/zerocool.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Villainous Pizza Crust Films](https://www.trendhunter.com/trends/the-massacre-by-kfc.md) - [Effects Pedal Collabs](https://www.trendhunter.com/trends/knife-drop-pedal.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md)