# Fake Websites Pretty Women Lure You to Fake Sites, and Sixt Gets Your Attention By Ayman | Published 2008-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sixt-cars References: [adsoftheworld](http://adsoftheworld.com/media/print/sixt_gibsnisch_2?size=_original) & [gibsnisch.de](http://www.gibsnisch.de/) There's nothing that grabs the attention of men quite like the combination of hot cars and pretty women. And that is exactly what gets leveraged in this campaign for Sixt, a rental car company. We see fashionable photography shots of gorgeous sports cars from the likes of [Lamborghini](https://www.trendhunter.com/trends/movember-2) and [Cadillac](https://www.trendhunter.com/trends/2023-cadillac-lyriq) paired off with [uber](https://www.trendhunter.com/trends/hijack-socialization) attractive women. But that's not the interesting part. What's special about this campaign is that it directs you to the website of a fictional car hire company that claims to be cheaper and better than Sixt. One click on the menu and the whole site (www.gibsnisch.de) falls down (at which point some may be offended). We've seen many computer companies fight it out in ads. So to use a fake website is both interesting and unusual. Advertising Agency: Jung von Matt/Elbe Werbeagentur GmbH, Germany Creative Directors: Wolf Heumann, Timm Hanebeck, Matthias Rauschen Art Directors: Martin Besl, Andreas Ruthemann Copywriter: Peter Kirchhoff Graphic Designers: Vanessa Rabea Schrooten, Peggy Tsalikis, Felix Taubert Photographer: Emir Haveric See more car ads that leverage female 'charm': ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 58% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Fake Websites:** Creating fake websites can be an attention-grabbing and unusual advertising strategy. - **Leveraging Pretty Women:** Using attractive women in advertisements can capture the attention of male audiences. - **Disruptive Advertising Campaigns:** Unconventional advertising campaigns, like directing users to a fictional website, can create buzz and engagement. ### Who This Affects Most - **Automotive:** The automotive industry can explore innovative advertising strategies that leverage attractive women and fake websites to promote their products. - **Advertising:** The advertising industry can learn from the use of fake websites and leveraging female 'charm' in their campaigns to create unique and attention-grabbing advertisements. - **Rental Car:** Rental car companies, like Sixt, can consider disruptive advertising approaches, such as directing users to fictional websites, to stand out in the competitive market. ## Related on Trend Hunter - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)