# Cereal-Flavored Protein Powders SIXSTAR 100% Whey Protein Plus Now Comes in Two Familiar Flavors By Michael Hemsworth | Published 2023-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sixstar-100-whey-protein-plus References: [drugstorenews](https://drugstorenews.com/kelloggs-100-whey-protein-plus) & [sixstarpro](https://www.sixstarpro.com)  SIXSTAR 100% Whey Protein Plus protein [powder](https://www.trendhunter.com/trends/ghost-whey-x-oreo-mint) is being laughed in two recognizable, [cereal-inspired flavors](https://www.trendhunter.com/trends/kos-3) for athletic consumers alike to incorporate into their routine. The protein supplement now comes in [Kellogg's](https://www.trendhunter.com/trends/six-star-protein-shake) Frosted Flakes and Froot Loops flavors, which are expected to be a must-try amongst avid fans of the original cereals. The protein powders feature 30-grams of ultra-pure 100% whey protein that's fast absorbing with four vitamins and minerals for added nutritional support. The new collaboration SIXSTAR 100% Whey Protein Plus protein powders with Kellogg's are well-suited for athletic recovery, but could also work well as an alternative dessert or snack. This could be a great option for consumers looking to increase their intake of protein-rich foods without having to give up their favorite flavors. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 82% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cereal-inspired Protein Powders:** The creation of protein powders that resemble popular cereal flavors presents an opportunity for companies to tap into both fitness and nostalgic markets. - **Alternative Protein Sources:** Introducing new, tasty protein sources like cereal-flavored powders is a disruptive innovation in the protein supplement industry that could draw in new consumers who might not otherwise be interested. - **Multifunctional Supplements:** The possibility of marketing cereal-flavored protein powders as alternative snacks or desserts presents an opportunity for supplement companies to expand their offerings beyond just athletic recovery. ### Where This Applies - **Fitness and Health Supplements:** The fitness and health supplements industry can capitalize on the growing demand for protein supplements by creating innovative and tasty products that appeal to a wider consumer base. - **Food and Beverage:** The food and beverage industry can take advantage of the popularity of nostalgic flavors by incorporating them into new products and experimenting with alternative protein sources. - **Marketing and Advertising:** Marketing and advertising companies have an opportunity to target both fitness enthusiasts and nostalgic consumers by highlighting the benefits of cereal-flavored protein powders as a fun, alternative way to reach protein goals. ## Related on Trend Hunter - [Cereal-Flavored Protein Drinks](https://www.trendhunter.com/trends/six-star-protein-shake.md) - [Collaborative Cereal Creatine Supplements](https://www.trendhunter.com/trends/kelloggs-stack.md) - [Cereal-Flavored Whey Proteins](https://www.trendhunter.com/trends/biosteel-fruity-cereal.md) - [Fruity Cereal-Inspired Protein Blends](https://www.trendhunter.com/trends/cereal-whey-protein.md) - [Breakfast Cereal Protein Powders](https://www.trendhunter.com/trends/dymatize-iso100-cinnamon-cereal.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md) - [Protein Whole-Wheat Cereals](https://www.trendhunter.com/trends/wheaties-protein.md) - [Whey Protein Cereal Packs](https://www.trendhunter.com/trends/truely-cereal.md) - [QSR-Flavored Protein Powders](https://www.trendhunter.com/trends/premium-whey-protein-powder.md)