# Date-Themed Vaporizer Activations Blu's 'Six Weeks to Fall in Love' Builds a Product Relationship By Laura McQuarrie | Published 2016-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/six-weeks-to-fall-in-love References: [eventmagazine](http://www.eventmagazine.co.uk/blu-stages-date-themed-activation-westfield-shopping-centre/brands/article/1412759) & [love.blu](http://love.blu.com/) 'Blu' is the name of an e-vaping company that's launching a unique campaign called 'Six Weeks to Fall in Love' in order to better introduce itself and its products to the public. At [Westfield London](https://www.trendhunter.com/trends/Logo-based-health-campaigns) in Shepherd's Bush, Blu recently set up an activation that let adult consumers partake in a "[vape date](https://www.trendhunter.com/trends/crush-feelings)" in an intimate lounge. In this setting, consumers were able to receive a one-on-one consultation with a product expert so that they could be paired with the right products to suit their personal needs and cultivate a long-term relationship with the products. The Six Weeks to Fall in Love campaign is also being carried out online, where consumers may sign up for an account with Blu, [choose a favorite flavor](https://www.trendhunter.com/trends/myflavor-by-adjust) and make a one-time payment. From there, consumers are eligible to receive product refills over the next few weeks and as Blu hopes, fall in love with the products. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Personalized Activations:** The trend of personalized activations can provide an opportunity for companies to connect with customers on a more intimate level and build a long-term relationship with their products. - **Subscription-based Products:** The trend of subscription-based products can provide an opportunity to keep customers engaged and loyal, while also providing a predictable revenue stream for the company. - **Date-themed Experiences:** The trend of date-themed experiences can provide an opportunity for companies to create unique and memorable interactions with their customers, which can translate to increased brand awareness and loyalty. ### Where This Applies - **E-vaping:** The e-vaping industry can explore personalized activations and subscription-based products to build long-term relationships with customers, increase retention and loyalty. - **Retail:** The retail industry can incorporate date-themed experiences into their marketing strategies to create unique and memorable interactions with customers, increase brand awareness, and drive customer loyalty. - **Hospitality:** The hospitality industry can incorporate personalized activations and subscription-based products to create a unique and memorable experience for customers, while also fostering a loyal customer base that regularly uses their services. ## Related on Trend Hunter - [Love-Themed One-Gram Cannabis Vapes](https://www.trendhunter.com/trends/strawberry-champagnes.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Flavored Nicotine Vapes](https://www.trendhunter.com/trends/imperial.md) - [Rechargeable Vape Devices](https://www.trendhunter.com/trends/blu-box-kit.md) - [Fruity Disposable Vaporizers](https://www.trendhunter.com/trends/blu-bar.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Romantic Retailer Basket Campaigns](https://www.trendhunter.com/trends/asda-red-baskets.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md) - [Experiential Student Activations](https://www.trendhunter.com/trends/hey-u-up-campaign.md)