# Cereal-Flavored Protein Drinks This Six Star Protein Shake Puts Kellogg's Froot Loops in Focus By Michael Hemsworth | Published 2024-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/six-star-protein-shake References: [drugstorenews](https://drugstorenews.com/six-star-pro-nutrition-wk-kellogg-co-launch-new-protein-shake-flavor) & [sixstarpro](https://www.sixstarpro.com/blogs/articles/six-star-pro-nutrition-and-wk-kellogg-co-introduce-six-star-high-protein-shake-in-kelloggs-froot-loops-cereal-flavor)  This Six Star Protein Shake has been created by the brand in collaboration with the [WK Kellogg Co](https://www.trendhunter.com/trends/froot-loops-icee) as a nutrition-minded beverage option perfect for avid cereal fans alike to incorporate into their routine. The drink is crafted with the signature flavor of Kellogg's [Froot](https://www.trendhunter.com/trends/new-froot-loops-shake) Loops cereal in the spotlight to give it a familiar taste, while also providing 30-grams of protein and 24 vitamins and minerals. With one-gram of sugar, the drink is positioned as a permissible indulgence beverage option suitable for adult consumers with a penchant for nostalgic food flavors. CEO of [Iovate Health](https://www.trendhunter.com/trends/hydroxycut-pro-clinical) Tim Toll commented on the Froot Loops Six Star Protein Shake saying, "Exercising should be fun and enjoyable just like your nutrition. Embracing a routine can be rewarding, and with our new RTD protein shake, integrating nutrition into your daily life has never been easier. The introduction of this innovative product ensures that maintaining a healthy lifestyle is not only convenient but also affordable, aligning with our commitment to providing top-notch nutrition accessible to all, just like the rest of the Six Star product line." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 66% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Flavored Nutritional Products:** Products leveraging popular childhood flavors like Froot Loops to create nutritional drinks position themselves as both a nostalgic treat and a modern health solution. - **Permissible Indulgence Beverages:** Beverages that offer indulgent flavors with low sugar and high nutritional value appeal to health-conscious consumers who crave flavor without compromising their dietary goals. - **Brand Collaborations for Health Foods:** Partnerships between established food brands and health-focused companies result in innovative products that combine trusted flavors with enhanced nutritional profiles. ### Where This Applies - **Functional Beverages:** The development of protein shakes with nostalgic cereal flavors taps into the growing functional beverage market, where consumers seek added health benefits in their drinks. - **Nutritional Supplements:** By integrating beloved cereal flavors into protein shakes, the nutritional supplements industry can attract a broader range of consumers looking for enjoyable ways to meet their dietary needs. - **Health and Wellness:** The creation of products that combine indulgence with health benefits aligns with the health and wellness industry's focus on making nutritious options accessible and enjoyable for a wider audience. ## Related on Trend Hunter - [Cereal-Flavored Protein Powders](https://www.trendhunter.com/trends/sixstar-100-whey-protein-plus.md) - [Collaborative Cereal Creatine Supplements](https://www.trendhunter.com/trends/kelloggs-stack.md) - [RTD Cereal Beverages](https://www.trendhunter.com/trends/performance-protein-shake.md) - [Nostalgic Cereal Protein Shakes](https://www.trendhunter.com/trends/koia-1.md) - [Strawberry Cereal-Infused Milkshakes](https://www.trendhunter.com/trends/new-froot-loops-shake.md) - [Cereal-Inspired Protein Shakes](https://www.trendhunter.com/trends/cereal-inspired-protein-shakes.md) - [Co-Branded Protein Cereals](https://www.trendhunter.com/trends/cardios.md) - [Cereal-Flavored Whey Proteins](https://www.trendhunter.com/trends/biosteel-fruity-cereal.md) - [Frosted Cereal Milkshakes](https://www.trendhunter.com/trends/frosted-flakes-shake.md)