# Charitable Artist Fumes Six Scents Released to Stress "Creativity With a Conscience" By Shelby Lee Walsh | Published 2009-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/six-scents References: [six-scents](http://www.six-scents.com/#/fragrances) Once a year, six scents are released with the collaborative efforts of six talented artists and six [expert perfumers](https://www.trendhunter.com/trends/artisanal-perfumery). The proceeds from the sale of the deliciously-scented creation goes to a different deserving charity. The overall goal of these perfumes are to "trigger momentum around each cause through creativity with a conscience." With [fragrance names](https://www.trendhunter.com/trends/perfect-nonsense) like Collage, Ende/Anfang, Nicoll 77, Smell, Whiskey Caramelise and Solar Donkey Power, these six scents are bound to raise funds for charity even if only because of pure curiousity. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Collaborative Charity Scents:** The trend of releasing scents created by artists and perfumers to raise funds for charity presents an opportunity for disruptive innovation in the fragrance industry. - **Creative Cause-driven Marketing:** The trend of using creativity and conscience to promote charitable causes through products like perfumes offers an opportunity for disruptive innovation in the marketing industry. - **Charity-driven Consumer Curiosity:** The trend of creating intriguing scents for a charitable cause taps into consumers' curiosity and presents an opportunity for disruptive innovation in the consumer goods industry. ### Industries Being Reshaped - **Fragrance:** The fragrance industry has the opportunity to embrace collaborative charity scents and disrupt the traditional perfume market with innovative collaborations. - **Marketing:** The marketing industry can benefit from adopting creative cause-driven strategies that promote products with a conscience, disrupting traditional marketing approaches. - **Consumer Goods:** The consumer goods industry can tap into the trend of charity-driven consumer curiosity by creating intriguing products that support charitable causes, disrupting traditional consumer product offerings. ## Related on Trend Hunter - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Affordable Genderless Fragrances](https://www.trendhunter.com/trends/arkive-makes-scents-collection.md) - [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md) - [Unreleased Fragrance Sets](https://www.trendhunter.com/trends/rejects-sample-set.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md)