# Doomsday Fashion Films The Six Lee Fall/Winter 2012 Line is Astronomical By John Ibbitson | Published 2012-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/six-lee-fall-winter-2012 References: [fuckingyoung.es](http://fuckingyoung.es/six-lee-fallwinter-2012/) & [vimeo](http://vimeo.com/35418869) What starts off looking like it's going to be a creepy experimental video, is actually the latest installment of the hauntingly beautiful [fashion film](https://www.trendhunter.com/trends/the-tiger), 'We’re all at the end', for the Six Lee Fall/Winter 2012 collection. The short art piece serves as a fashion exploration of the line's sophisticated and [avant-garde suited separates](https://www.trendhunter.com/trends/day-3-capsule-2) and accessories, as well as one of human relationships, the universe and our interactions with it. The online video installation is actually part of a duology that picks up where the last video for the Spring/Summer collection left off. The thought-provoking fashion tale was captured by the creative lens work of Jaime Martinez and the projected, nature-inspired imagery in the film is also mirrored in the clothing's prints. So if you're looking for a new way to express how you feel about the world's eventual end, then why not do it through personal style with pieces from the Six Lee Fall/Winter 2012 collection. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 54% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Hauntingly Beautiful Fashion Films:** The use of experimental and hauntingly beautiful fashion films as part of marketing imaginations is a potential trend in the fashion industry. - **Fashion-inspired Video Installations:** Using online video installations as part of a duology or series to showcase fashion collections is a disruptive innovation opportunity. - **Nature-inspired Fashion Collections:** Designing fashion collections with prints and textures inspired by nature is a potential trend in the fashion industry. ### Where This Applies - **Fashion:** The fashion industry can incorporate hauntingly beautiful fashion films and online video installations to showcase their collections in a more creative way. - **Film Production:** Film production industry can explore the creation of fashion films designed to showcase fashion collections with a new level of creativity. - **Art and Design:** Art and design industries can tap into the trend by incorporating nature-inspired prints in their fashion collections. ## Related on Trend Hunter - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)