# Beer-Delivering Dogs The Six Harbors Brewing Company's Brew Dogs Deliver Pickup Beer Orders By Katherine Pendrill | Published 2020-05-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/six-harbors-brewing-company References: [delish](https://www.delish.com/food-news/a32511398/brewery-dogs-long-island-delivery/) & [instagram](https://www.instagram.com/six_harbors_brewing_company/?utm_source=ig_embed) Though closed due to coronavirus restrictions, Six Harbors Brewing Company in Long Island, New York, recently found a clever way to deliver its beers during the pandemic: Brew Dogs. When the COVID-19 pandemic began, the Six Harbors Brewing Company was forced to close its business to the public. However, the brewery was able to continue offering [delivery and curbside pickup](https://www.trendhunter.com/trends/deliveroo-and-french-bandit). To make the pickup process easier and help customers maintain social distancing rules, Six Harbors Brewing Company outfitted its dogs Buddy and Barley with [four-pack harnesses](https://www.trendhunter.com/trends/moon-under-water) to deliver the beer. This not only gives customers a fun way to pick up their beer orders, but it also gives the [golden retrievers](https://www.trendhunter.com/trends/dogust-campaign) a way to keep in touch with their human friends. As co-owner Karen Heuwetter explained in an interview: "When they go out and make people smile, I think people really like that. In fact, people need that these days, so when they put a smile on people’s faces they’re doing their job—which, by nature, is easy for them." Image Credit: *@six_harbors_brewing_company.* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Contactless Delivery:** Utilizing animals as delivery agents provides a creative solution for maintaining social distancing measures during the pandemic. - **Brand Experience Enhancement:** Using dogs as beer delivery companions creates a memorable and joyful experience for customers, enhancing brand loyalty and customer satisfaction. - **Innovative Marketing Strategies:** Leveraging the novelty of beer-delivering dogs as a marketing tool can generate buzz and attract new customers to the brewery. ### Where This Applies - **Brewing:** The brewing industry can explore the use of animal delivery services to adapt to changing consumer needs and preferences during the pandemic. - **Hospitality:** Restaurants and bars can incorporate animal delivery companions to offer a unique and entertaining dining experience for their customers. - **Pet Services:** Pet services can tap into the demand for animal-assisted delivery, providing trained animals for various delivery purposes, including beer and other goods. ## Related on Trend Hunter - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Australian Dog Deliveries](https://www.trendhunter.com/trends/petbarn.md) - [Pet-Friendly Victoria Breweries](https://www.trendhunter.com/trends/moon-under-water.md)