# Humorous Fun-Forward Ads Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious By Georgia Wray Norsten | Published 2025-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/six-flags References: [adage](https://adage.com/creativity/work/aa-six-flags-serious-about-fun/)  Six Flags is doubling down on fun in its latest ad campaign. The theme park giant introduces a [no-nonsense](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign) 'Funsultant,' a fictional character whose full-time job is ensuring every inch of the park delivers maximum joy. With an expressionless face and clipboard in hand, she audits rides, snacks, and smiling guests with the gravitas of a secret agent -- but make no mistake, she’s 'overcome with joy' on the inside. Launched under the new brand platform 'We’re Serious About Fun,' the campaign highlights the meticulous [behind-the-scenes work](https://www.trendhunter.com/trends/legitimate-you) that powers rollercoaster thrills and [churro-filled adventures](https://www.trendhunter.com/trends/garden-veggie-snacks). Created by TMA and coinciding with the recent Six Flags–Cedar Fair merger, the campaign spans across regional parks and includes spots airing during high-traffic events like the NBA Playoffs and NFL Draft. Image Credit: Six Flags ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 94% | Activity: 85% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Personification in Advertising:** Integrating memorable fictional characters like the 'Funsultant' in campaigns captures consumer attention and humanizes brand messages. - **Serious Humor Campaigns:** Brands are increasingly adopting humor-driven but earnest advertising strategies to communicate their commitment to quality and fun. - **Integration with Live Events:** Advertising campaigns timed with major live events leverage high viewership and increase brand visibility among diverse audiences. ### Sectors Adopting This - **Theme Parks:** The highly competitive theme park industry benefits from unique advertising concepts that emphasize joyful customer experiences. - **Advertising Agencies:** Creative agencies are challenged to develop innovative campaigns that blend humor with a brand's core values to engage audiences effectively. - **Media and Entertainment:** Partnerships between entertainment venues and media events create opportunities for impactful cross-promotional marketing strategies. ## Related on Trend Hunter - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Happiness-Prioritizing QSR Campaigns](https://www.trendhunter.com/trends/adult-unlearn.md) - [Entertainment Venue Loyalty Platforms](https://www.trendhunter.com/trends/what-the-fun.md) - [Playful Brand Messaging Campaigns](https://www.trendhunter.com/trends/it-is-that-deep-ad.md) - [No-Nonsense Frozen Snack Campaigns](https://www.trendhunter.com/trends/foolproof-freezer.md) - [Comedic Cruise Spots](https://www.trendhunter.com/trends/its-different-out-here.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Budget-Friendly Restaurant Campaigns](https://www.trendhunter.com/trends/chuck-e-cheese-summer-of-fun.md)