# Chromatic Soda Branding Six Barrel Soda Co. Offers Artisanal Beverages With Vibrant Labels By Jana Pijak | Published 2017-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/six-barrel-soda-co References: [sixbarrelsoda.co.nz](http://www.sixbarrelsoda.co.nz/) Six Barrel Soda Co. is a New Zealand-based beverage brand specializing in [craft sodas](https://www.trendhunter.com/trends/cans-soda) that are elegantly packaged. Fusing vintage and modern visual details, the branding for these soda bottles consists of stark [white labels](https://www.trendhunter.com/trends/soda-inspired-sparkling-water) that are and bright typography. Each glass bottles boasts a white label and block letter logo that is accented with a matching geometric element. For example, the brand's plain soda water is branded using white and blue graphics, while its lemonade flavor boasts a citrus-themed yellow color scheme. Embracing simplistic design details, Six Barrel Soda Co. reinvents [vintage soda packaging](https://www.trendhunter.com/trends/sustainable-drinkware) for a new generation. Fusing retro and contemporary elements, the brand's visual identity is clean and elegant -- appealing to design-conscious Millennial consumers seeking beverages that are as Instagrammable as they are tasty. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 61% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Soda Branding:** Opportunity for brands to create artisanal sodas with visually appealing packaging, combining vintage and modern elements. - **Simplistic Design Revival:** Embracing minimalist design for vintage-inspired packaging that appeals to modern consumers who appreciate clean aesthetics. - **Instagrammable Beverages:** Creating visually stunning products that are highly shareable on social media platforms, appealing to design-conscious consumers. ### Where This Applies - **Beverage:** Craft soda brands can disrupt the beverage industry by offering unique and visually appealing products that cater to design-conscious consumers. - **Packaging:** Opportunity for packaging industry to develop visually appealing designs that combine retro and modern elements for craft soda brands. - **Hospitality:** Hotels, restaurants, and bars can attract design-conscious consumers by offering craft sodas with visually appealing packaging that are highly shareable on social media. ## Related on Trend Hunter - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Delicious Health-Conscious Sodas](https://www.trendhunter.com/trends/rockaway-soda.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)