# Seductive Wooing Shoots The Siviglia Spring/Summer 2012 Campaign Gets Steamy By Marriska Fernandes | Published 2011-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/siviglia-spring-summer-2012-campaign References: [designscene.net](http://www.designscene.net/2011/12/siviglia-spring-summer-2012.html) & [sivigliastyle](http://www.sivigliastyle.com/) The Siviglia Spring/Summer 2012 campaign is seductive and flirty. With a retro, susie homemaker feel, the shoot must've taken some inspiration from the upcoming season of Mad Men. The campaign features the stunning Isabeli Fontana and the handsome model Joost Van Der Huls. Together they play a game of courtship as they pose in an elegant living room ( eventually with two kids by their side). Among other elaborate dresses, Fontana is seen posing in a nude corset and figure-hugging dresses. Captured by the infamous duo Mert and Marcus, the Siviglia Spring/Summer 2012 campaign is fresh and elegant. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Disruptive innovation opportunity: Create a line of modern clothing with a nostalgic 1950s flair. - **Seductive Advertising Campaigns:** Disruptive innovation opportunity: Develop interactive and immersive experiences that engage consumers in the campaign narrative. - **Celebrity Model Collaborations:** Disruptive innovation opportunity: Partner with influencers to create limited edition collections that generate buzz and drive sales. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials in fashion production to meet the growing demand for ethical fashion. - **Advertising:** Disruptive innovation opportunity: Utilize augmented reality technology to create interactive advertisements that blur the line between digital and physical experiences. - **Retail:** Disruptive innovation opportunity: Implement AI-powered virtual shopping assistants to provide personalized shopping recommendations and enhance the online shopping experience. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)