# Heat Endurance Challenges The 'Hot Kar Challenge' Puts People Up to Sitting in a Hot Car By Laura McQuarrie | Published 2015-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sitting-in-a-hot-car References: [designtaxi](http://designtaxi.com/news/377750/Social-Experiment-Challenges-People-To-Sit-In-A-Hot-Car-For-10-Mins-Win-100/) & [kars4kids.org](http://www.kars4kids.org/safety-app/) In order to bring awareness to the issue that at least one child per week in the United States dies from being left alone sitting in a hot car, Kars4kids set up a challenge. The 'Hot Kar Challenge' took the form of a social experiment that asked adults to sit inside of a hot car for just 10 minutes to be rewarded with a $100 prize. It sounds simple enough, but all of the participants pressed the emergency panic button after profusely sweating and finding trouble breathing. The challenge offers a sound reminder to parents and caregivers, since they have more of a means to escape than a child does when they are seatbelted inside a locked car sitting in the sun. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Hot Car Awareness:** Creating social experiments and challenges to bring awareness to the dangers of leaving children in hot cars. - **Emergency Car Escape:** Developing technology that allows seatbelted passengers to escape locked cars in case of an emergency. - **Smart Car Safety Features:** Incorporating sensors and real-time data to monitor temperature and alert drivers if a child or pet is left in a car. ### Industries Being Reshaped - **Automotive Industry:** Developing new safety features and technology for cars that prioritize passenger safety. - **Childcare Industry:** Educating parents and caregivers on important child safety practices, including the dangers of leaving children in hot cars. - **Technology Industry:** Creating innovative solutions for ensuring the safety of passengers in cars, including emergency escape mechanisms and real-time monitoring. ## Related on Trend Hunter - [Vehicular Child Safety Systems](https://www.trendhunter.com/trends/child-safety-system.md) - [Resilient Play Platforms](https://www.trendhunter.com/trends/hot-wheels-challenge-accepted.md) - [Cooling Relief Fundraisers](https://www.trendhunter.com/trends/summer-fan-drive.md) - [Human Candle Campaigns](https://www.trendhunter.com/trends/human-candles.md) - [Child Passenger Safety Initiatives](https://www.trendhunter.com/trends/child-passenger-safety.md) - [Teen Driving Safety Programs](https://www.trendhunter.com/trends/goldengauge-program.md) - [Thermostat-Themed Snack Contests](https://www.trendhunter.com/trends/hot-pockets-turn-up-the-heat.md) - [In-Car Cupholder Upgrades](https://www.trendhunter.com/trends/coolper.md) - [Thermoregulating Car Cloaks](https://www.trendhunter.com/trends/car-cloak.md)