# Fake Broken Websites Maison Martin Margiela Site Not Under Construction By Going Like Sixty | Published 2008-06-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/site-not-under-construction-maison-martin-margiela-website-looks-broken References: [maisonmartinmargiela](http://www.maisonmartinmargiela.com/en/index2.html) Web surfers have invariably run into the dreaded **404 - Page Not Found** message. Occasionally surfers will run into the "index" or "parent" directory which is the code behind the web page. Here's a design company that convinced their client that making their site look broken would be good for business. Renown fashion conclave **[Maison Martin Margiela](https://www.trendhunter.com/trends/maison-margiela-residences-dubai)** introduced o the concept and their site, and it truly does stand out from their competition. It probably won't win any awards for [web design](https://www.trendhunter.com/trends/foliums), but for [attention grabbing design](https://www.trendhunter.com/trends/uncharted-web-journeys), this website really slows you down - in a good way. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Fake Broken Websites:** Businesses intentionally making their website appear broken for attention-grabbing design. - **Disruptive Web Design:** Challenging traditional web design concepts for brands to stand out from competition. - **Anti-perfectionism:** Encouraging businesses to embrace flawed design as a unique marketing strategy. ### Sectors Adopting This - **Fashion:** Fashion brands integrating fake broken website designs as part of their brand identity to attract new customers. - **Marketing:** Marketing agencies utilizing this disruptive web design trend to promote unconventional advertising for clients. - **Digital Media:** Website design startups specializing in unconventional web design to offer brands a unique digital identity. ## Related on Trend Hunter - [Limited Reflective Footwear](https://www.trendhunter.com/trends/tabi-broken-mirror.md) - [Curated Website Inspiration](https://www.trendhunter.com/trends/browsing-mode.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Distressed Canvas Footwear](https://www.trendhunter.com/trends/loved-to-death.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md) - [Performance Showcase Websites](https://www.trendhunter.com/trends/headless-site-directory.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Paint-Adorned Rugged Fashion Boots](https://www.trendhunter.com/trends/1460-8eyelet-boot.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md)