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# Hipster Party Girl Lookbooks
The Sisley Spring 2011 Campaign Brings Back New Year's Eve

By Summer Luu | Published 2011-01-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sisley-spring-2011-campaign
References: [fashiongonerogue](http://fashiongonerogue.com/sisley-spring-2011-campaign-marloes-horst-darla-baker-terry-richardson/) & [sisley](http://www.sisley.com)

If you don't know how to dress for a hipster party, the [Sisley](https://www.trendhunter.com/trends/comfort-kit) Spring 2011 Campaign has you covered. The photoshoot shot by Terry Richardson shows you how to look hot while partying down.

Biker jackets, puffy-shouldered frocks and [sequin tanks](https://www.trendhunter.com/trends/veronica-beard-party-edit) brings the fun to any festivity. The images look a lot like [New Year's Eve](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign) all over again but then again, those are the best parties of the year. The Sisley Spring 2011 Campaign sure knows how to party in style.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Hipster Party Fashion:** Disruptive innovation opportunity: Designing clothing lines that cater specifically to the hipster party scene.
- **Vintage-inspired Looks:** Disruptive innovation opportunity: Creating a platform for vintage-inspired fashion brands to showcase their products and reach a wider audience.
- **Alternative Party Styles:** Disruptive innovation opportunity: Developing sustainable and eco-friendly fashion options for partygoers who want to make a statement while being environmentally conscious.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Incorporating technology into clothing designs to enhance the overall party experience.
- **Event Planning:** Disruptive innovation opportunity: Creating specialized event services that cater to the hipster party culture and offer unique experiences.
- **Photography:** Disruptive innovation opportunity: Utilizing new photography techniques and styles to capture the essence of the hipster party scene in a visually appealing way.

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- [Embellished Holiday Party Collections](https://www.trendhunter.com/trends/veronica-beard-party-edit.md)
- [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md)
