# Saucy Cinematic Shoots The Sisley Fall 09 Ad Campaign Features Theaters and a Shirtless Man By Jacqueline Parrish | Published 2009-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sisley-fall-09-ad-campaign References: [homotography.blogspot](http://homotography.blogspot.com/2009/10/sisley-marcus-ohlsson-ad-campaign.html) & [sisley](http://www.sisley.com/portal/web/sisley/home?frame=1&startpage=WOMAN) The [Sisley](https://www.trendhunter.com/trends/comfort-kit) Fall 09 ad campaign for the stylish men's line features a brunette model lounging around the cinema in high-end suits and, at one point, underwear. The images for the Sisley Fall 09 ad campaign are darkly haunting and showcase [hot male models](https://www.trendhunter.com/trends/luxury-menswear-campaign) Jakob Wiechmann and Oscar Spendrup. I am not normally one for the theater, but if it was one littered with Wiechmanns and Spendrups, I might make an exception. **Implications** - Check out the rest of this gallery, with its darkly lit cinematic environments and nonchalant models. It really does capture the feeling of a noir-ish thriller in just still images. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 59% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Cinematic Fashion Ads:** Fashion brands can create darkly lit, cinematic environments for their ads to transport viewers. - **Male Modeling:** Brands can use attractive male models to generate interest and create buzz around their products. - **Nonchalant Advertising:** Campaigns that showcase models in relaxed and offbeat positions can attract a laid-back audience that may not be initially interested in fashion. ### Sectors Adopting This - **Fashion:** Fashion brands can take advantage of Sisley's unique ad campaign to promote their products in a similarly engaging way. - **Advertising:** Marketers can use Sisley's unconventional approach to advertising as inspiration to create fresh and creative campaigns for their clients. - **Film:** Sisley's use of darkly lit, cinematic environments could inspire filmmakers to create similarly captivating and mysterious atmospheres in their movies. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)