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# Exlusive Steak Wraps
McDonald's Australia has a Sirloin Steak Menu Consisting of Wraps and Salad

By Alyson Wyers | Published 2015-05-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sirloin-steak-menu
References: [foodbeast](http://www.foodbeast.com/news/mcdonalds-australia-has-a-sirloin-steak-menu-and-we-dont/) & [brandeating](http://www.brandeating.com/2014/10/mcdonalds-offering-sirloin-steak-in-australia.html)

Often you will hear fast food chains in foreign countries offer menu items that don't exist in North America or Europe, which now includes a McDonald's sirloin steak menu down under. [McDonald's Australia](https://www.trendhunter.com/trends/feisty-mcspicy) has a series of items available that feature what they call rump steak.

The Aussie sirloin steak menu line up includes [four new wraps](https://www.trendhunter.com/trends/mcdonalds-snack-wrap) and a salad. The Steak and Garlic Aioli McWrap includes marinated, slow-cooked grilled slices of meat plus the sauce, lettuce and tomatoes. The $3 Mini Steak Taster is a miniature version of the previous wrap, without the tomatoes. The Steak and BBQ McWrap is flavored with barbecue sauce. The [Steak and Egg Brekkie Wrap](https://www.trendhunter.com/trends/new-breakfast-wraps) is a breakfast option containing steak, bacon, scrambled eggs, grilled onion and barbecue sauce. The Steak Salad with Thai Dressing is a healthier option, with grape tomatoes, red onion, lettuce, cucumber, carrots and red cabbage.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 70% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Exotic Fast Food Menu:** Creating unique and culturally diverse menu items can attract customers seeking a different dining experience.
- **Steak-based Fast Food:** Introducing steak as a main ingredient in fast food items can cater to consumers looking for higher-quality protein options.
- **Healthy Fast Food Alternatives:** Offering healthier options, such as salads, alongside traditional fast food items can tap into the growing demand for nutritious choices.

### Where This Applies

- **Fast Food:** Fast food chains can experiment with unconventional ingredients and flavors to stay competitive and attract new customers.
- **Food and Beverage:** The food and beverage industry can explore innovative ways to incorporate steak into various dishes, catering to different consumer preferences.
- **Health and Wellness:** Health-focused industries can partner with fast food chains to develop and promote healthier menu options, contributing to overall consumer well-being.

## Related on Trend Hunter

- [Flavor-Enhanced QSR Wrap Menus](https://www.trendhunter.com/trends/mcdonalds-mcwrap-and-chicken-snack-wrap.md)
- [Cheesy Macaroni Breakfast Wraps](https://www.trendhunter.com/trends/crispy-mac-n-cheesy-wrap.md)
- [Hamburger Patty Snack Wraps](https://www.trendhunter.com/trends/1955-snack-wraps.md)
- [Hearty Steak Salads](https://www.trendhunter.com/trends/steak-and-gorgonzola-salad.md)
- [Crunchy Salad-Stuffed Wraps](https://www.trendhunter.com/trends/caesar-chicken-mcwrap.md)
- [Sensorial QSR Wraps](https://www.trendhunter.com/trends/spicy-tomato-chicken-mcwraps.md)
- [Extra-Hot Burger Ranges](https://www.trendhunter.com/trends/feisty-mcspicy.md)
- [Elevated QSR Rib Sandwiches](https://www.trendhunter.com/trends/mcrib-deluxe.md)
- [Creamy Avocado Chicken Wraps](https://www.trendhunter.com/trends/creamy-avocado-ranch-mcwrap.md)
