# Chewable OTC Medications Sirio Releases a Chewable Medicine for Various Medicinal Applications By Kanesa D | Published 2023-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sirio References: [nutritioninsight](https://www.nutritioninsight.com/news/sirio-introduces-chewable-medicine-for-colds-oral-care-and-utis-with-gummy-innovation.html) & [siriopharma](https://www.siriopharma.com/)  Sirio debuts a new gummy for over-the-counter (OTC) customers who need support for cough and cold, oral care, and urinary tract infection (UTI) products. These gummies stand out by delivering a more enjoyable sensation to consumers when it comes to mouthfeel. In the case of the cough and cold gummies, they offer a unique "[burst in the mouth](https://www.trendhunter.com/trends/center-filled-gummies)" experience. They are also formulated to prevent bacteria-induced inflammation and are can be taken once daily. “We are launching three new ready-to-market gummy concepts addressing some of the top-rated consumer health concerns seen from various trend reports and analysis,” commented Sara Lesina, general manager for Europe at Sirio. The gummies are vegan, [low or no sugar](https://www.trendhunter.com/trends/ogeez-sugarfree-gummies), and come in various iterations for targeted use. [Sirio Pharma](https://www.trendhunter.com/trends/health-gummies) is set to present its latest offerings at CPHI Barcelona 2023. Image Credit: Sirio ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 57% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Chewable Medications:** The use of chewable medications is gaining popularity in the consumer health market, offering a more enjoyable way to consume medicine. - **Enhanced Mouthfeel:** Consumers are seeking medications with enhanced mouthfeel that provide a unique and pleasant sensation when ingested. - **Targeted Gummy Formulations:** There is a growing demand for gummy formulations that cater to specific health concerns, such as cough and cold, oral care, and urinary tract infections. ### Sectors Adopting This - **Consumer Health:** The consumer health industry can explore and develop new chewable medication options to meet the rising demand for more enjoyable and targeted forms of medicine. - **Food and Beverage:** The food and beverage industry has an opportunity to collaborate with pharmaceutical companies to develop chewable medications with enhanced mouthfeel, creating a unique and pleasant experience for consumers. - **Pharmaceutical:** Pharmaceutical companies can tap into the growing market for targeted gummy formulations by developing new products that address specific health concerns, providing convenience and effectiveness to consumers. ## Related on Trend Hunter - [Nutraceutical Gummy Supplement Ranges](https://www.trendhunter.com/trends/health-gummies.md) - [High-Potency Gummy Supplements](https://www.trendhunter.com/trends/sirio-xtragummies.md) - [Fruity Chewable Synbiotics](https://www.trendhunter.com/trends/gummiotics.md) - [Macrobiotic Gummy Supplements](https://www.trendhunter.com/trends/sirio-gummibiotic.md) - [Better-For-You Hydrating Gummies](https://www.trendhunter.com/trends/top-gum.md) - [Kid-Friendly Pain Relief Gummies](https://www.trendhunter.com/trends/acetaminophen-gummy.md) - [Chewable Medicinal Cough Tablets](https://www.trendhunter.com/trends/mucinex-childrens-mighty-chews.md) - [Potent Cranberry Vitamin Supplements](https://www.trendhunter.com/trends/nutrigums-cranberry-vitamin-c.md) - [Clean Organic Lozenges](https://www.trendhunter.com/trends/sootheez.md)