# Communal Bacteria Ads The Siribuncha Instant Hand Sanitizer Campaign Reminds You to Stay Clean By Leslie Chen | Published 2013-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/siribuncha-instant-hand-sanitizer References: [adsoftheworld](http://adsoftheworld.com/media/print/siribuncha_instant_hand_sanitizer_couple) & [mccannworldgroup](http://www.mccannworldgroup.com/) These Siribuncha Instant Hand Sanitizer ads are a helpful reminder of the alarming amount of germs that build up on your hands every day. The three [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) feature a mom, man at a urinal and a kissing couple, each one surrounded by a group of people who represent the hidden bacteria and dirt on your skin. Essentially, your hands may look like they're clean, but these images offer a visual that definitely says otherwise. Created by ad agency [McCann Worldgroup](https://www.trendhunter.com/trends/lotto-maxxing) in Bangkok, Thailand, the campaign takes a comical approach to the importance of always keeping your hands clean. Accompanied with the copy, "Keep your moment clean. Instant Hand Sanitizer," these Siribuncha Instant Hand Sanitizer ads may leave you wondering how many unwanted germs are hidden on your hands right now. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Visual Reminder Campaigns:** Creating ads that use visual metaphors to paint a picture for viewers of a public health problem, and offer solutions. - **Comical Approach to Health Risks:** Developing ads that use humor to encourage people to engage in healthier behaviors and self-care habits. - **In-hand Sanitizer Innovation:** Inventing and improving on-the-go hand sanitizer products that can kill germs without damaging the skin. ### Sectors Adopting This - **Advertising:** Advertising agencies can create campaigns that combine humor and visual metaphors to persuade people to prioritize their health and well-being. - **Healthcare:** Medical professionals can promote healthier habits and reduce the spread of diseases by recommending and developing more effective and convenient hand sanitizer products. - **Consumer Goods:** Innovators in the consumer goods industry can enhance on-the-go hand sanitizers by making them more effective, eco-friendly, and versatile to accommodate different users' needs and preferences. ## Related on Trend Hunter - [Hand Hygiene Campaigns](https://www.trendhunter.com/trends/ineos.md) - [Indian Hand Hygiene Ads](https://www.trendhunter.com/trends/saafhaathsekhaaiye.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Back-To-School Hygiene Campaigns](https://www.trendhunter.com/trends/backtoschool-hygiene.md) - [Child-Focused Handwashing Ads](https://www.trendhunter.com/trends/h-for-handwashing.md) - [Accessorized Cleansing Mists](https://www.trendhunter.com/trends/hand-cleansing-mists.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Hand Hygiene Awareness Ads](https://www.trendhunter.com/trends/hand-hygiene-awareness.md) - [Child-Centric Hand Hygiene Apps](https://www.trendhunter.com/trends/hygiene-app.md)