# Simplified Digital Voice Assistants Apple Plans to Simplify Hey Siri Down to Just 'Siri' By Amy Duong | Published 2022-11-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/siri References: [engadget](https://www.engadget.com/apple-reportedly-working-to-make-it-easier-to-activate-siri-164014522.html)  Tech giant Apple is planning to alter the way that users are currently interacting with Siri by shortening the 'Hey Siri' phrase down to simply just 'Siri.' The company notes that although it seems like a simple change, it involves a “significant amount of AI training and underlying engineering work" according to Mark Gurman from [Bloomberg](https://www.trendhunter.com/trends/rio-news). It is due to the two-word trigger currently as it increases the likelihood of the actual programming responding to a voice-activated request. The new change makes it more simple to string together more voice commands. This allows Apple to match the offerings of both [Amazon](https://www.trendhunter.com/trends/amazon-alexa-plus) and [Google](https://www.trendhunter.com/trends/google-assistant-is) as well, as Alexa is already able to respond to just 'Alexa' and Google can understand back-to-back commends. Image Credit: Getty Images ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 81% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Digital Voice Assistants Standardization:** Standardizing the trigger phrase for digital assistants would make interactions with different devices more streamlined. - **AI-powered Interoperability Capabilities:** Interoperability among voice assistants can be improved through AI technology. - **Multimodal Voice Assistant Technology:** Integrating different modalities for digital assistants would further enhance the user experience. ### Where This Applies - **Consumer Electronics:** Consumer electronics manufacturers can collaborate to standardize voice activation for digital assistants for their different devices. - **Artificial Intelligence (AI):** AI firms can focus on developing interoperability solutions for voice assistants. - **Smart Home Systems:** Smart home system providers can integrate multimodal input capabilities for their voice assistants, enabling more natural conversations with users. ## Related on Trend Hunter - [Virtual Assistant Software Updates](https://www.trendhunter.com/trends/google-assistant-is.md) - [Enhanced Generative AI Assistants](https://www.trendhunter.com/trends/amazon-alexa-plus.md) - [Conversational Smart Home Features](https://www.trendhunter.com/trends/alexa-smart-home.md) - [Third-Party Assistant Speakers](https://www.trendhunter.com/trends/denon-smart-speaker-siri.md) - [AI-Enhanced Smartphone Assistants](https://www.trendhunter.com/trends/bixby-1.md) - [Smart Automated Home Cleaners](https://www.trendhunter.com/trends/genius-4.md) - [Upgraded Smart Home Assistants](https://www.trendhunter.com/trends/amazon-alexa.md) - [Voice-First Web Interfaces](https://www.trendhunter.com/trends/alexacom.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md)