# One-Shouldered Swimsuits Sirene Swimwear Gives Tradition the Cold Shoulder By Shelby Lee Walsh | Published 2010-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sirene-swimwear References: [notcouture](http://www.notcouture.com/post/6378/) & [sirenecollection](http://www.sirenecollection.com) Sirene swimwear is definitely not traditional or boring beachwear. Their collection of swimsuits is exciting, bold and stylish. Not only does Sirene swimwear offer a vast array of [patterns and colors](https://www.trendhunter.com/trends/country-club) to choose from, the suits are also impeccably structured. The highlight of the [newest collection](https://www.trendhunter.com/trends/fioretta) has to be the [one-shouldered swimsuit](https://www.trendhunter.com/trends/shaping-swimwear) look they seem to be favoring. It's sexy and spunky all at the same time! **Implications** - One of the best ways a company can differentiate itself in a crowded marketplace is by slightly altering a traditional product. By putting a new spin on an old product, the company distinguishes itself as a brand with its finger on pulse of the original and avant-garde. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **One-shouldered Swimsuits:** One-shouldered swimsuits are becoming increasingly popular for their unique and trendy style. - **Bold and Stylish Swimwear:** Bold and stylish swimwear designs are gaining in popularity as consumers seek to differentiate themselves from traditional beachwear. - **Structurally Impeccable Swimsuits:** Swimwear companies are focusing on the construction and fit of swimsuits in addition to the design. ### Where This Applies - **Fashion:** The fashion industry can create new collections of bold and unique swimwear. - **Retail:** Retail companies can differentiate themselves by offering one-shouldered swimsuits that are both functional and stylish. - **Textile Manufacturing:** Textile manufacturers can collaborate with swimwear companies to create structurally strong and vibrant fabrics that can support the construction of one-shouldered swimsuits. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md)