# Wet Fashion Editorials Sirene Magazine Hits the Beach at Night By Ayman | Published 2009-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sirene-magazine-elisa-de-paula References: [bloglog.globo](http://bloglog.globo.com/blog/blog.do?act=loadSite&id=75&postId=15883&permalink=true) We’ve been seeing a lot of [beach and swimming pool fashion shoots](https://www.trendhunter.com/trends/triangls-mirage-drop) recently, but Sirene Magazine brings a new twist to the [aquatic theme](https://www.trendhunter.com/trends/salty-mermaid) by shooting it at night. Brazilian beauty Elisa de Paula is featured in a night shoot at the shore of a beach. Elisa poses both on the sand and inside the water. Sirene magazine is a publication from Denmark. **Implications** - Fashion photographers commonly use [daytime beach settings](https://www.trendhunter.com/trends/golden-hour-getaway-collection) in their editorials, but this photographer chose to capture his model at night. Creative professionals can breathe new life into a similarly standard theme in their industry by reframing it within a different season, time of day or color scheme. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Nocturnal Fashion Photography:** Photographers can explore the opportunity to capture fashion shoots in unconventional settings such as at night, offering a unique and dramatic perspective. - **Reimagining Standard Themes:** Creative professionals can revitalize their industries by approaching traditional concepts from a fresh perspective, introducing new season, time of day, or color schemes. - **Alternative Beach Shoots:** Fashion shoots can venture beyond the typical beach scenery, exploring alternative locations and environments to create visually striking and memorable images. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can disrupt the industry by experimenting with unconventional settings and perspectives, such as shooting at night or in alternative locations. - **Publishing:** Magazines and other publications can attract attention by featuring editorials that reimagine traditional themes, employing unique seasonality, lighting, or color schemes. - **Creative Services:** Creative professionals across various industries can offer innovative solutions by taking a fresh approach to standard concepts, injecting new elements of surprise and creativity. ## Related on Trend Hunter - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)