# Female-Brewed Fruited Gruits Siren Craft Brew Releases 'Coven Beer' By Debra John | Written with AI assistance | Published 2026-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/siren-craft-brew References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2026/02/sirens-international-womens-day-beer-goes-on-sale-next-week/)  Siren Craft Brew and the collective [Crafty Beer Girls](https://www.trendhunter.com/trends/eggless-salad) launched a collaborative beer for International Women’s Day 2026, featuring a 6.5% ABV dark fruited gruit called Coven. The brew was led by Siren brewer Hayley Pearce, lab technician Emily Motto and Crafty Beer Girls founder Tasha Wolf, and was produced by a 30-woman team. Coven combines traditional gruit styling—herbal, low-hop seasoning—with [dark fruit additions](https://www.trendhunter.com/trends/vicious-nectar) to create a tart, layered profile; the recipe and process were developed collectively at Siren’s Reading brewery. Siren’s open culture allowed contributors to consult head brewer Sean Knight and share technical know-how during recipe development. For consumers, Coven highlights growing visibility and skill-sharing among [women in beer](https://www.trendhunter.com/trends/pink-boots-society), offering a product that tastes of collaboration and craft knowledge exchange. The release signals a broader trend of community-led brewing projects that foreground diversity, mentorship and experimental flavor profiles. Image Credit: Siren Craft Brew ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 55% | Activity: 60% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Women-led Collaborative Brewing:** A model where female-led collaborative brews showcase novel branding and inclusive production practices that can shift market norms. - **Gruit Revival with Fruited Variants:** The fusion of low-hop herbal gruits with dark fruit adjuncts creates distinctive flavor arcs that can redefine consumer expectations around traditional beer categories. - **Community Skill-sharing Networks:** Peer-driven knowledge exchange among homebrewers and professionals is enabling rapid iteration on recipes and techniques that could decentralize R&D in brewing. ### Where This Applies - **Craft Beer and Microbrewing:** Smaller breweries are positioned to differentiate via collaborative, identity-driven releases that challenge mass-market homogeneity. - **Beverage R&D and Ingredient Suppliers:** Ingredient specialists and flavor houses can capitalize on demand for unconventional adjuncts and botanicals that expand the palette of fermented beverages. - **Hospitality and Taproom Experiences:** Taprooms that foreground producer stories and collective craftsmanship can transform customer engagement by offering experimental, one-off pours as a core attraction. ## Related on Trend Hunter - [Cocktail-Inspired Beers](https://www.trendhunter.com/trends/kindred-spirits.md) - [Fruity Non-Alcoholic Craft Ciders](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Refreshing Plum-Inspired Ciders](https://www.trendhunter.com/trends/seattle-cider-company.md) - [Tropical Fruit-Inspired Hazy IPAs](https://www.trendhunter.com/trends/empyrean-brewing.md) - [Dessert-Like Low-ABV Ciders](https://www.trendhunter.com/trends/brothers-cider-flavors.md)