# Tattooed Tot Reminders The Sire Marked for Life Campaign Deals With Divorce By Emily Evans | Published 2011-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sire-marked-for-life References: [adsoftheworld](http://adsoftheworld.com/media/print/sire_cerys) Many people know that divorce is a difficult time for all parties involved, and the SIRE 'Marked for Life' campaign is trying to remind its viewers of this. The [print campaign](https://www.trendhunter.com/trends/mwcurated) was done by Netherlands advertising agency 180 Amsterdam for Dutch charity, SIRE. In the SIRE 'Market for Life' print ads, various [young children](https://www.trendhunter.com/trends/good-start) are seen who are the products of divorce. Each of the print ads features a different child with [words tattooed to them](https://www.trendhunter.com/trends/barriere), which represent how long-lasting and hurtful the things parents say during divorce can be. Overall, the ads are very powerful and emotion-evoking. When reading tattoos that say things such as, "forget your dad, he's already forgotten you" off the children's bodies, you'll surely feel the SIRE 'Market for Life' message. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 79% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Emotion-evoking Campaigns:** Creating campaigns that elicit strong emotions can capture attention and drive engagement in advertising. - **Using Tattoos as a Storytelling Medium:** Utilizing tattoos as a visual representation of personal stories and experiences can convey powerful messages. - **Addressing Sensitive Topics in Advertising:** Bringing attention to challenging subjects, such as divorce, can generate awareness and provoke discussions. ### Industries Being Reshaped - **Advertising:** Incorporating emotional elements and storytelling techniques can transform traditional advertising approaches and captivate audiences. - **Charity and Non-profit Organizations:** Charities can utilize powerful campaigns to raise awareness and funds for important causes. - **Creative Arts:** Exploring unconventional mediums, like tattoos, in storytelling and visual communication can push creative boundaries. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Tattoo Cover-Up Collaborations](https://www.trendhunter.com/trends/sixty-ink.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)