# Cost-Conscious Contraceptive Ads Sir Richard's Condoms Prevent Parents with Dependents By Amelia Roblin | Published 2010-12-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sir-richard-s-condoms-campaign References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/sir_richards_condoms_collegiate_school) & [sirrichards](http://www.sirrichards.com/) Let's face it, in the moment there are far more pros to doing the deed than cons, but the Sir Richard's Condoms campaign reminds the aroused of the consequences of copulation. This simple and direct set of prints communicates the [price of parenthood](https://www.trendhunter.com/trends/good-start) at some of the USA's most costly colleges. Prompting long-term thought, the Sir Richard's Condoms campaign is sure to attract more [birth control business](https://www.trendhunter.com/trends/durex-afterglow-campaign) for [prophylactic rubbers](https://www.trendhunter.com/trends/goat-condom) that are significantly less pricey than the child alternative. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Cost-conscious Contraceptive Ads:** More companies will create advertisements that highlight the cost advantages of contraceptives over parenting. - **Direct-to-consumer Marketing:** The success of Sir Richard's Condoms campaign will inspire other companies to leverage similar tactics for their direct-to-consumer marketing initiatives. - **Male Contraceptive Products:** Motivated by Sir Richard's Condoms' successful campaign, there will be a surge in the development and marketing of male contraceptive products. ### Industries Being Reshaped - **Healthcare:** The healthcare industry will see a shift in the demand for more affordable contraceptive options due to increased consumer awareness from campaigns like Sir Richard's Condoms. - **Consumer Goods:** Consumer goods companies will need to adjust their marketing strategies to appeal to consumers seeking more affordable and accessible contraceptive products. - **Education:** The education industry will need to address the rising cost of higher education and the impact it has on family planning decisions, as highlighted by Sir Richard's Condoms campaign. ## Related on Trend Hunter - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Next-Gen Contraception Campaigns](https://www.trendhunter.com/trends/julie.md) - [Creative Protection Campaigns](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Gen Z-Targeted Contraceptives](https://www.trendhunter.com/trends/millennial-gen-z-contraceptives.md) - [Promotional Condom Delivery Campaigns](https://www.trendhunter.com/trends/condom-delivery1.md) - [Fuss-Free Condom Deliveries](https://www.trendhunter.com/trends/durex-condoms1.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md)