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# Sippable Savory Broths
Millie's Sipping Broth is a First-of-Its-Kind Broth in a Tea Bag

By Laura McQuarrie | Published 2024-10-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sipping-broth
References: [goskagit](https://www.goskagit.com/new-food-category-for-fighting-cravings-makes-the-jump-from-family-business-to-the-walmart/article_ea183ebc-8989-5765-9ed1-9edc2f70e683.html) & [milliessippingbroth](https://milliessippingbroth.com/products/4-flavor-max-value-assortment)

![Sippable Savory Broths](https://cdn.trendhunterstatic.com/thumbs/549/sipping-broth.jpeg)

[Millie's](https://www.trendhunter.com/trends/too-hot-to-handle-cookie-cocktail-bundle) Sipping Broth is the world's first broth in a tea bag and it's ready to be enjoyed straight out of a mug after steeping for just a few minutes. These vegan-friendly, savory, lower-sodium broth bags are available in varieties like Delight Pho,
Tomato Basil, Spicy Tortilla and Thai Lemongrass, each of which provides a simple, low-calorie way to satisfy mid-afternoon cravings. The idea was created by a former teacher who needed a fast and easy-to-prepare product since teachers are only afforded short breaks, although a wide range of busy individuals will benefit from the sippable savory beverages.

The convenience of tea bags has inspired brands to package everything from coffee to cocktails in similar single-serve sachets, offering an easy, mess-free way to brew and enjoy a variety of beverages.

## Trend Insights (Trend Hunter)

- Score: 7.4/10
- Popularity: 94% | Activity: 97% | Freshness: 30%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Sippable Meal Replacements:** Single-serve, savory broth bags offer a convenient and nutritious alternative to traditional meal replacements.
- **On-the-go Gourmet:** Portable, savory broths in tea bag form cater to consumers seeking gourmet experiences in a quick and easy format.
- **Vegan Convenience Foods:** Vegan-friendly and low-calorie broth bags meet the growing demand for convenient plant-based snacks.

### Sectors Adopting This

- **Packaged Foods:** The packaged food industry can explore the untapped potential of sippable, savory broths as an innovative snack option.
- **Plant-based Products:** Plant-based product companies stand to benefit from incorporating convenient, vegan-friendly broth bags into their portfolio.
- **Functional Beverages:** Functional beverage makers can leverage the concept of broth in a tea bag to offer health-focused, easy-to-consume products.

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