# RTD Sparkling Margaritas sipMARGS is a Low Calorie and Low Carb Ready-to-Drink Cocktail By Elena Rahman | Published 2022-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sipmargs References: [sipmargs](https://www.sipmargs.com/home)  sipMARGS offers consumers uniquely crafted canned sparkling margaritas. The bold and delicious ready-to-drink cocktails contain 5% alcohol per can and only 130 calories per serving. The beverage is made in five refreshing flavors. The sipMARGS Spicy Margarita boasts a zesty spin on the classic margarita flavor with spicy notes of passionfruit, yuzu, and jalapeno. For those with a sophisticated palette, the sipMARGS Mezcal Margarita blends a hint of smokiness and herbal notes with the taste of traditional agave spirit for a distinctive flavor. Mangoes take center stage in the sipMARGS Mango Margarita, made with a bold fruity flavor. For a refreshing beverage on a hot summer day, the sipMARGS Coconut Margarita boasts tropical and sweet flavors. Finally, the sipMARGS are also available as the Classic sparkling Margarita cocktail. Image Credit: sipMARGS ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 75% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **RTD Margaritas:** Ready-to-drink margaritas offer a convenient and portable way to enjoy canned cocktails while on-the-go. - **Low Calorie Cocktails:** The demand for healthier and lower calorie alcoholic beverages continues to rise, creating an opportunity for companies to innovate and offer delicious drinks without sacrificing taste or quality. - **Crafted Canned Cocktails:** Canned cocktails provide a convenient and affordable way to enjoy specialty-crafted drinks at home or at events, opening up opportunities for companies to create unique flavors and experiences in the market. ### Who This Affects Most - **Alcoholic Beverage Industry:** Companies can innovate by creating and marketing low calorie and low carb ready-to-drink cocktails in unique flavors to stand out in a crowded market. - **Canned Beverage Industry:** As the demand for canned cocktails continues to grow, companies can explore and offer unique flavor profiles and functional features, such as low calorie and low carb options, to attract consumers. - **Healthy Beverage Industry:** Businesses in the healthy beverage industry can expand their offerings to include low calorie and low carb alcoholic beverage options for health-conscious consumers looking to enjoy a refreshing cocktail without compromising their wellness goals. ## Related on Trend Hunter - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [Flavor-Packed RTD Cocktails](https://www.trendhunter.com/trends/big-sipz-1.md) - [High-Quality Canned Margaritas](https://www.trendhunter.com/trends/picante-spicy-margarita.md) - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-marg.md) - [Sparkling Canned Mezcal Cocktails](https://www.trendhunter.com/trends/canned-mezcal-cocktail.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md)