# Complicated Coffee Rituals Caffeinated Epicureans Prefer Siphon-Brewed Java (UPDATE) By Mask Masher | Published 2009-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/siphon-brewed-coffee-new-la-java-trend References: [maskmasher](http://maskmasher.com/wordpress/?p=157) & [lamillcoffee](http://www.lamillcoffee.com/) What you are gawking at right now is called Siphon brewing. If you dig coffee, then this is something to get you going--all the way to [Lamill Coffee](https://www.trendhunter.com/trends/bruvi) in the Silverlake area of Los Angeles, California. The mad-scientist contraption is set on your table personally by the baristas and brewed in your face like an atomic punk’s dream, ending in a $20 pot of java. Selling the best roasts is no longer enough for a [coffee shop](https://www.trendhunter.com/trends/bacha-coffee) to up their prices and stay afloat. By using [siphon brewing](https://www.trendhunter.com/trends/primo-coffee-brewer), Lamill Coffee adds style and substance to its $20/pot prices. And with a full food and completely separate coffee menu, Lamill Coffee offers everything a lover of fine oral pleasures could want without getting in trouble somehow. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 11% | Activity: 80% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Siphon Brewing:** Opportunity for high-end coffee shops to offer a unique, visually-arresting coffee brewing experience to customers. - **Gourmet Coffee Menus:** Opportunity for coffee shops to differentiate themselves and create unique experiences for customers through creative coffee and food menus. - **Coffee Shop Exclusivity:** Opportunity for high-end coffee shops to create an air of exclusivity and charge premium prices for unique coffee experiences. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can adopt siphon brewing and create gourmet coffee menus to differentiate themselves in a crowded market and attract customers willing to pay premium prices for unique experiences. - **Fine Dining:** Fine dining restaurants can incorporate siphon brewing into their coffee service to provide a unique and visually-striking coffee experience for customers after a meal. - **Hospitality:** Luxury hotels can partner with high-end coffee shops to offer siphon-brewing coffee experiences as part of their amenities, adding a unique and exclusive feature for guests. ## Related on Trend Hunter - [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md) - [Automated Siphon Coffee Systems](https://www.trendhunter.com/trends/siphonysta.md) - [Vacuum-Powered Coffee Brewers](https://www.trendhunter.com/trends/vacuum-coffee-brewer.md) - [Spiral Coffee Brewers](https://www.trendhunter.com/trends/italian-moka-coffee-pot.md) - [Full-Immersion Vacuum Coffee Brewers](https://www.trendhunter.com/trends/noair-coffee-brewing-system.md) - [Luxury Coffee Makers](https://www.trendhunter.com/trends/luxury-coffee-maker1.md) - [Ritual-Driven Coffee Makers](https://www.trendhunter.com/trends/ratio-eight-series-2-coffee-machine.md) - [Specialty Vietnamese Coffees](https://www.trendhunter.com/trends/specialty-vietnamese-coffee.md) - [Precision Power-Over Coffee Makers](https://www.trendhunter.com/trends/hiroia-hikaru-v60-smart-brewer.md)