# Hemp-Infused Dealcoholized Wines The Rosé-Inspired SipCozy Wine Was Created for Millennial Women By Laura McQuarrie | Published 2019-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sipcozy References: [prnewswire](https://www.prnewswire.com/news-releases/sipcozy-launches-one-of-the-worlds-first-alcohol-removed-hemp-infused-rose-wines-300970214.html) & [sipcozy](https://sipcozy.com/products/sipcozy-wine) SipCozy makes [alcohol-removed hemp-infused wine](https://www.trendhunter.com/trends/premixed-cocktails1) that is designed to share the wellness benefits of cannabis without the undesirable effects of consuming alcohol. The dealcoholized grenache blend rosé was created with [Millennial](https://www.trendhunter.com/trends/little-moons-x-candy-kittens) women in mind so that it can be enjoyed as an alternative to regular adult beverages. The product is said to have fragrant floral, citrus and herbal notes, as well as a refreshingly crisp taste that pairs well with everything from salads and seafood to pasta when chilled. Noticing a gap in the adult beverage market, SipCozy created one of the world's first [alcohol-removed hemp-infused rosé wines](https://www.trendhunter.com/trends/eisberg-grenache-ros) that offers an elevated experience and functional ingredients, and also supports clarity without causing intoxication with either alcohol or THC. Image Credit: SipCozy ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hemp-infused Beverages:** The emerging trend of hemp-infused beverages for wellness-conscious consumers and those looking for alternative adult beverages presents a disruptive innovation opportunity for companies seeking to explore the intersection of cannabis and alcohol industries. - **Dealcoholized Wines:** The growing trend of dealcoholized wines that retain the taste and complexity of traditional wines but without the buzz create a disruptive innovation opportunity for beverage companies looking to capture the attention of health-conscious and mindful consumers. - **Functional Ingredients:** The trend of incorporating functional ingredients like hemp into adult beverages presents a disruptive innovation opportunity for companies that seek to create products that align with the evolving consumer preferences for health and well-being. ### Sectors Adopting This - **Alcohol Industry:** The emerging trend of hemp-infused and dealcoholized drinks presents a disruptive innovation opportunity for traditional alcohol companies as they seek to diversify their product offerings and cater to the growing consumer demand for innovative, healthier, and functional beverages. - **Cannabis Industry:** The trend of incorporating hemp into adult beverages presents a disruptive innovation opportunity for cannabis industry players as they look to leverage the benefits of cannabis in the non-alcoholic and non-THC markets. - **Beverage Industry:** The trend of developing innovative and functional beverages, such as hemp-infused and dealcoholized wines, presents a disruptive innovation opportunity for beverage companies as they look to capture the attention of consumers who seek out performance-enhancing and health-boosting products. ## Related on Trend Hunter - [Hemp-Infused Sparkling Sangrias](https://www.trendhunter.com/trends/sparkling-sangrias.md) - [De-Alcoholized CBD-Infused Wines](https://www.trendhunter.com/trends/cbdinfused-wines.md) - [Cannabis-Infused Rosés](https://www.trendhunter.com/trends/herbace.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Alcohol-Free Canned Wines](https://www.trendhunter.com/trends/sipclean.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Fizzy Hemp-Infused Mocktails](https://www.trendhunter.com/trends/better-than-booze.md) - [Health-Focused Hemp Beverages](https://www.trendhunter.com/trends/pink-cloud.md) - [Winery-Made Cannabis Beverages](https://www.trendhunter.com/trends/sunstone-estate.md)