# Conceptual Pressed Juice Brands 'Sip' Offers a Unique Take on Standard Juice Bottle Packaging By Mishal Omar | Published 2017-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sip References: [thedieline](http://www.thedieline.com/blog/2017/6/13/sip) Sip is a conceptual juice brand designed by the [RMIT University](https://www.trendhunter.com/trends/Biotech-Firm-Snoretox) student Daniel Robson, and the unique conceptual product offers a design that strays from those that consumers are more accustomed to in their juice and beverage products. Rather than being offered in a cylindrical bottle, Sip is offered in glass bottles that are rectangular in shape, and contain small white screw tops. The juice is 100% raw and organic, cold-pressed, and is free of concentrated juices, preservatives, gluten, and added sugar. The juice itself is made up of [cold-pressed cucumber, pineapple, coconut and lemon](https://www.trendhunter.com/trends/twisted-alchemy) – making the concept brand one that perfectly suits people's summer flavor preferences. The conceptual Sip brand provides unique inspiration for companies seeking a new and distinct brand identity for their own products. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Unique Bottle Packaging:** The conceptual Sip brand offers a unique take on standard juice bottle packaging, providing an opportunity for companies to differentiate their own products. - **Organic and Cold-pressed Juices:** The Sip brand showcases the growing trend of consumers seeking raw, organic, and cold-pressed juices, opening up opportunities for companies to cater to this specific market. - **Distinct Brand Identity:** The Sip brand serves as inspiration for companies looking to create a distinct and memorable brand identity for their juice and beverage products. ### Industries Being Reshaped - **Beverage Packaging:** The unique bottle design of the Sip brand presents potential disruptive innovation opportunities for the beverage packaging industry. - **Juice Manufacturing:** The growing popularity of organic and cold-pressed juices, like the ones offered by the Sip brand, presents an opportunity for innovation and growth in the juice manufacturing industry. - **Healthy Beverage Market:** The Sip brand's emphasis on raw, organic, and cold-pressed juices reflects trends in the healthy beverage market, creating opportunities for companies to cater to health-conscious consumers. ## Related on Trend Hunter - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Sippable Skincare Ranges](https://www.trendhunter.com/trends/sippable-skincare.md) - [Fruit-Squeezing Water Bottles](https://www.trendhunter.com/trends/pressa-bottle.md) - [Kid-Friendly Cold-Pressed Juices](https://www.trendhunter.com/trends/little-sippers.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Premium Next-Gen Juices](https://www.trendhunter.com/trends/loom.md) - [Refreshing Low-Sugar Juice Drinks](https://www.trendhunter.com/trends/sunmagic-juice-inspo.md) - [Bottled Single-Serve Juice Drinks](https://www.trendhunter.com/trends/capri-sun-bottles.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md)