# Prize-Boasting Scannable Packaging Coca-Cola's 'Sip & Scan' Campaign Boasts Summer-Ready Awards By Kalin Ned | Published 2019-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sip-scan References: [mobilemarketer](https://www.mobilemarketer.com/news/coca-cola-lets-mobile-users-unlock-prizes-with-sip-scan-packaging/553909/) & [us.coca-cola](https://us.coca-cola.com/sip-and-scan-faq/) One can always count on [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) to produce audience-engaging marketing campaigns and for the summer, the beverage company launches a 'Sip & Scan' initative that will give drinkers the opportunity to win an array of prizes that are suitable for the summer months. Unlike other raffle-like marketing extensions, Coca-Cola is giving away tickets for concerts, amusement parks, movies, and baseball games. The brand's top-tier prizes include a chance to meet the [U.S. Women's National Team](https://www.trendhunter.com/trends/angel-city-football-clubs) after their FIFA tournament, as well as "to light fireworks at a [NASCAR](https://www.trendhunter.com/trends/sports-drink-bottles) race." The 'Sip & Scan' campaign also boasts a slightly revamped packaging, where the classic 'Share a Coke' is replaced with 'Enjoy.' Consumers are able to peel away the packaging of their bottled beverage and scan the wristband. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 72% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** The 'Sip & Scan' campaign highlights the trend of interactive packaging, offering consumers an engaging and rewarding experience with the brand. - **Experience-based Marketing:** Coca-Cola's 'Sip & Scan' initiative taps into the trend of experience-based marketing, allowing consumers to win tickets to popular events and exclusive experiences. - **Celebrity Collaborations:** By offering prizes like a chance to meet the U.S. Women's National Team and fireworks at a NASCAR race, Coca-Cola leverages the trend of celebrity collaborations to create excitement and drive consumer engagement. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore disruptive innovation opportunities by incorporating interactive packaging and experience-based marketing to enhance customer engagement. - **Sports and Entertainment:** The sports and entertainment industry can benefit from experience-based marketing partnerships with brands like Coca-Cola to offer exclusive fan experiences and enhance brand loyalty. - **Marketing and Advertising:** Marketers and advertisers can embrace the trend of celebrity collaborations to create buzz and drive consumer engagement, as demonstrated by Coca-Cola's 'Sip & Scan' campaign. ## Related on Trend Hunter - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Recycling-Focused Travel Campaigns](https://www.trendhunter.com/trends/cocacola-and-merlin-entertainments.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md)